Weekday (YC W21)

Product Marketing Manager – Web, App

Weekday (YC W21)

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇳 India

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Job Level

Mid-LevelSenior

About the role

  • Own positioning, messaging, go-to-market (GTM), and adoption across web and mobile applications.
  • Define and refine core positioning for key customer segments (families, solo travelers, spiritual trips, group travel, weekend getaways, etc.).
  • Develop clear, compelling messaging for:
  • - Website and app journeys
  • - Landing pages and package pages
  • - Performance creatives in collaboration with growth teams
  • Establish a consistent tone of voice and messaging hierarchy across channels.
  • Own GTM strategy for new launches including destinations, packages, features, offers, and partnerships.
  • Build structured GTM plans covering:
  • - Target segments
  • - Customer insights and hooks
  • - Channel mix (app, web, social, CRM)
  • - Rollout timelines and success metrics
  • Coordinate cross-functionally to execute launches end-to-end.
  • Partner with product and design teams to improve:
  • - Onboarding communication
  • - In-app prompts and nudges
  • - Feature education and discovery
  • Drive funnel progression from browse → enquiry → booking → repeat usage.
  • Own feedback loops from app and website behavior, customer support and operations teams, reviews, ratings, and social channels.
  • Track competitors and adjacent platforms to inform messaging optimizations, GTM angles, and inputs for feature prioritization.
  • Define lifecycle communication strategies for onboarding, browse or enquiry abandonment, win-back journeys, repeat usage, and retention triggers.
  • Create product-led content such as destination and product explainers, FAQs, trust-building content, testimonials, and proof points.
  • Track and report on launch and adoption KPIs including CTRs to key pages, activation and usage metrics, enquiry and booking conversion uplift, retention and cohort trends. Maintain launch scorecards and post-launch learnings.

Requirements

  • 4–8 years of experience in Product Marketing, Growth Marketing, or GTM roles
  • Strong capabilities in:
  • - Positioning and messaging
  • - GTM planning and execution
  • - Funnel and adoption-led thinking
  • Comfortable collaborating with product, design, and tech teams
  • Strong writing, analytical, and structured thinking skills
  • Experience in app-first or consumer internet companies such as marketplaces, D2C, fintech, quick commerce, or subscription businesses
  • Exposure to experimentation, cohort analysis, and lifecycle marketing
  • Travel or hospitality experience is a plus but not mandatory

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggrowth marketinggo-to-market strategypositioningmessagingfunnel analysisadoption metricslifecycle marketingcohort analysisexperimentation
Soft skills
collaborationstrong writinganalytical thinkingstructured thinking