WEBJUMP

Analyst

• Lead the creation of the BRD (Business Requirements Document), translating complex business questions into analytical technical requirements.
• Develop the Tagging Plan (Tag Book) for websites (GTM) and apps (Firebase), ensuring accurate event capture in multi-tenant architectures.
• Encode Data Layer specifications in JSON/JavaScript, guiding development teams in implementing transactional journeys (Access > Checkout).
• Develop advanced Power BI dashboards that monitor end-to-end sales funnels, enabling performance analysis by brand and region.
• Validate data collection integrity through rigorous debugging, ensuring zero data loss and compliance with privacy regulations (LGPD).
• Act as a technical advisor to stakeholders, presenting funnel diagnostics, conversion bottlenecks, and revenue opportunities in Portuguese and English.

Digital Analytics Analyst