Webflow

Senior Product Marketing Manager, Collaboration & Scale

Webflow

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $149,000 - $205,000 per year

Job Level

Senior

About the role

  • Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption
  • Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations
  • Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market
  • Develop clear narratives that communicate the value of asset management for enterprise teams — including reuse, governance, brand consistency, and scale
  • Partner closely with Product and Design to define how asset management fits into broader collaboration, permissions, and publishing workflows
  • Lead launches for new collaboration and scale features, serving as the connective tissue between Product, Marketing, Sales, and Customer teams
  • Translate complex technical and operational concepts (permissions models, governance, compliance requirements) into clear customer value
  • Collaborate with Pricing & Packaging partners to ensure our plans support customers scaling into enterprise use cases

Requirements

  • BA/BS degree or equivalent experience
  • 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
  • Experience marketing products related to content, asset management, or content operations (e.g. DAMs, CMSs, media libraries, or brand systems)
  • Solid foundational understanding of the challenges facing Marketing teams at Enterprise organizations.
Benefits
  • Ownership in what you help build.
  • Health coverage that actually covers you.
  • Support for every stage of family life.
  • Time off that’s actually off.
  • Wellness for the whole you.
  • Invest in your future.
  • Monthly stipends that flex with your life.
  • Bonus for building together.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategynarrative developmentasset managementcontent operationspermissions modelsgovernancecompliance requirements
Soft Skills
collaborationleadershipcommunicationstrategic thinking
Certifications
BA/BS degree