Web Spring

Performance Marketing

• You independently manage the Meta and Google ad accounts of our clients and are responsible for their optimization.
• Planning, setup & ongoing optimization of lead and applicant campaigns in Meta and Google.
• You analyze campaign data (e.g. in Meta Business Manager, Google Analytics or funnel reports) and identify patterns, correlations and optimization opportunities.
• Together with our clients you design and produce efficient text, graphic and video content for the mentioned channels – using creative tools (e.g. Canva).
• You support the strategic development of our campaign logic and funnel structures.
• Audience analysis: Analyze target groups to understand their needs and interests.
• Collaboration with internal experts (e.g. web design).
• Creation of high-converting forms: Develop forms that motivate users to take the desired action and achieve a high conversion rate.
• Tracking: Clean setup in GA4/GTM, Enhanced Conversions & Consent Mode v2; regular QA of events.
• Reporting & actions: Weekly evaluations (CPL/CPA, lead quality) with clear to-dos and prioritization.
• You are the main point of contact for your accounts, advise clients proactively, present results and drive cross- and upselling opportunities.

Junior Performance Marketing Manager – Focus on Meta, Google Ads

• You independently manage our clients’ Meta and Google ad accounts and are responsible for their optimization.
• Planning, setup & ongoing optimization of lead and applicant campaigns in Meta and Google.
• You analyze campaign data (e.g., in Meta Business Manager, Google Analytics, or funnel analyses) and identify patterns, correlations and optimization potentials.
• You conceptualize and create efficient text, graphic and video content together with our clients for the channels mentioned — using creative tools (e.g., Canva).
• You support the strategic development of our campaign logic and funnel structures.
• Audience analysis: analyzing target groups to understand their needs and interests.
• Collaboration with internal experts (e.g., web design).
• Creation of high-converting forms: developing forms that motivate users to take the desired action and achieve a high conversion rate.
• Tracking: clean setup in GA4/GTM, Enhanced Conversions & Consent Mode v2; regular QA of events.
• Reporting & actions: weekly analyses (CPL/CPA, lead quality) with clear to-dos and prioritization.
• You are the main contact person for your accounts, proactively advise clients, present results and drive cross- and upselling opportunities.

Junior Performance Marketing Manager – Focus on Meta, Google Ads

Junior Performance Marketing Manager, Meta & Google Ads