Weave

Product Marketing Manager

Weave

full-time

Posted on:

Location Type: Hybrid

Location: Lehi • Utah • United States

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About the role

  • Define and refine Weave’s product positioning, value propositions, and messaging for current and future offerings.
  • Develop and execute launch strategies for new products, features, and enhancements.
  • Conduct ongoing research into customer needs, industry trends, and competitor positioning.
  • Build and deliver sales enablement assets, training, and tools.
  • Represent Go-to-Market teams on company-wide voice of the customer initiatives.
  • Act as the bridge between Product Management and Go-to-Market teams.
  • Lead and mentor a team of product marketers.

Requirements

  • 5+ years of experience in B2B SaaS product marketing, ideally in healthcare technology or a related industry.
  • Proven success leading product launches and developing messaging frameworks that resonate with both SMB and enterprise audiences.
  • Strong collaboration skills with Product, Sales, Marketing, and Partner teams.
  • Experience in market research, competitive intelligence, and market positioning.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinglaunch strategiesmessaging frameworksmarket researchcompetitive intelligencemarket positioning
Soft Skills
collaborationleadershipmentoring