Senior Full Stack Engineer – Shopify
Dolls Kill
CloudDockerGraphQLJavaScriptPostgresReactSCSSTypeScript
E-commerce, Marketing Specialist
Wealth Management Group, LLC.
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $175,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and implement multi-platform SEO strategies to drive organic discovery, ensuring our services in apparel production and pattern printing rank highly in search results relevant to retail clothing brands.
- Lead content and traffic growth initiatives by optimizing high-value content pages to improve search rankings, drive qualified web traffic, and capture new audiences interested in customized clothing manufacturing.
- Optimize our Shopify stores to maximize visibility, user experience, and conversion rates, highlighting our expertise in producing printable pattern garments for retail partners.
- Manage Shopify app advertising and optimization efforts to enhance platform performance and promote our factory services effectively.
- Oversee advertising campaigns on META platforms (including Facebook and Instagram), creating targeted ads that showcase our apparel production capabilities and attract retail clothing companies.
- Create and optimize product listings on our e-commerce platform, ensuring accurate representation of our clothing manufacturing services, including specialty printing options, to facilitate seamless inquiries and sales.
- Analyze data from web analytics, customer feedback, and sales metrics to identify areas for improvement in our online marketing and e-commerce strategies, making data-driven recommendations to boost efficiency.
- Create and manage influencer campaigns, partnering with relevant influencers in the fashion and retail space to promote our factory's apparel production services and build brand awareness.
- Stay ahead of industry trends and innovations in e-commerce, digital marketing, and apparel manufacturing, recommending new tools and technologies to enhance our strategies and maintain a competitive edge.
- Collaborate with the sales team to align marketing efforts with sales goals, supporting lead generation for our services in producing clothing for major retail brands.
- Monitor and report on key performance indicators (KPIs) such as traffic growth, conversion rates, and ROI from campaigns, adjusting tactics as needed to meet business objectives.
- Conduct market research on retail clothing trends, particularly in printable patterns and custom apparel, to inform content and advertising strategies.
Requirements
- Proven experience in e-commerce and digital marketing, with a strong track record of driving online sales and traffic growth, preferably in the apparel or manufacturing industry.
- Demonstrated expertise in selling to retail clothing companies, with a deep understanding of their needs in apparel production, including specialty printing and pattern design.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush), Shopify platform management, and META advertising platforms.
- Strong analytical skills with experience in data analysis and interpreting customer feedback to optimize strategies.
- Experience creating and managing influencer campaigns, with a portfolio of successful partnerships in fashion or related fields.
- Excellent communication and project management skills, with the ability to work independently in a remote environment.
- Bachelor's degree in Marketing, Business, E-commerce, or a related field; advanced certifications in digital marketing or SEO are a plus.
- Familiarity with industry trends in apparel manufacturing, e-commerce technologies, and retail sales cycles.
- Ability to thrive in a fast-paced, innovative environment while managing multiple priorities.
Benefits
- Opportunities for professional development and advancement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEO strategiese-commercedigital marketingdata analysisinfluencer campaignscontent optimizationconversion rate optimizationadvertising campaign managementmarket researchpattern design
Soft skills
analytical skillscommunication skillsproject managementindependent workcollaborationadaptabilitycreativityleadershiptime managementproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in E-commerceadvanced certifications in digital marketingadvanced certifications in SEO
