WD & Associates, Inc.

Digital Advertising Manager

WD & Associates, Inc.

full-time

Posted on:

Location Type: Remote

Location: California • District of Columbia • United States

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Salary

💰 $60,000 - $66,000 per year

About the role

  • Support the Ads team in managing, optimizing, testing, and tracking all aspects of online advertising for nonprofit clients
  • Build creative, compelling campaigns to implement across multiple digital platforms
  • Develop and optimize search marketing campaigns across multiple search engines
  • Manage and optimize Google Ad and Grant accounts
  • Work with third-party vendors to drive increased growth and performance for search engine marketing campaigns
  • Provide recommendations and execute strategies for new programs, campaign settings, audience targeting, and creative ad formats to maximize program performance and client goals
  • Strategize and execute creative testing strategies to identify the most effective ads and techniques to various audiences
  • Produce reporting and analyze results
  • Maintain ongoing reports for client programs
  • A/B test and continually measure performance

Requirements

  • Minimum years of experience required: 2
  • In the following areas: Search marketing, display media and paid social
  • Required experience & knowledge: Online advertising fundamentals, including encouraging conversions via effective promotions on different platforms
  • Making data-driven decisions using analytics, A/B testing, campaign reports and dashboards
  • Understanding of online advertising metrics
  • Understanding of advertising platforms including Facebook Business Manager, Google Analytics, Google DoubleClick, and Google Ads
  • Working knowledge of Microsoft products (Word, Excel, PowerPoint, Outlook)
  • Demonstrated effective use of digital tools to manage internal and external workflow and communication (including email, chat, zoom, and online workflow tool)
Benefits
  • Health (multiple carrier options)
  • Dental
  • Life Insurance
  • Short and Long-Term Disability
  • Employee Assistance Program (EAP)
  • employer-matching FSA dollars
  • 35% employer share of cost for dependent health insurance
  • Vision
  • Medical & Dependent Care FSA
  • Commuter benefits
  • Pet Care Plan
  • 401(k) with automatic employer-sponsored contributions equal to 3%
  • Equalized profit sharing
  • Paid Time Off, including: 13 company holidays
  • Early release every Friday and on days preceding company holidays
  • Vacation time – starting at 15 days per year (increases over tenure)
  • Sick Leave – 1 day per month
  • Personal time – 3 days per year
  • Paid Parental Leave – 8 weeks
  • Volunteer Leave – 3 days per year
  • Philanthropic Fund with corporate match for employee charitable contributions, and other opportunities for staff-directed corporate donations
  • Access to industry conferences & professional development opportunities
  • A remote-first work environment with access to offices for local staff (Berkeley | DC)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
search marketingonline advertisingA/B testingcampaign optimizationdata analysisconversion optimizationdigital advertisingreportingaudience targetingcreative ad formats
Soft Skills
strategic thinkingcommunicationcollaborationcreativityanalytical thinkingproblem-solvingtime managementadaptabilityattention to detailclient management