WD & Associates, Inc.

Manager

• Support the Ads team in managing, optimizing, testing, and tracking all aspects of online advertising for nonprofit clients
• Build creative, compelling campaigns to implement across multiple digital platforms
• Develop and optimize search marketing campaigns across multiple search engines
• Manage and optimize Google Ad and Grant accounts
• Work with third-party vendors to drive increased growth and performance for search engine marketing campaigns
• Provide recommendations and execute strategies for new programs, campaign settings, audience targeting, and creative ad formats to maximize program performance and client goals
• Strategize and execute creative testing strategies to identify the most effective ads and techniques to various audiences
• Produce reporting and analyze results
• Maintain ongoing reports for client programs
• A/B test and continually measure performance

Digital Advertising Manager