Wave HQ

Senior Manager, Product Marketing

Wave HQ

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$145,000 - CA$160,000 per year

Job Level

Senior

About the role

  • Manage, mentor, and develop a team of Product Marketing Managers across Wave’s product lines (Accounting, Invoicing, Payments, Payroll).
  • Set strategy, priorities, and operating rhythms for the product marketing team.
  • Establish best practices, frameworks, and standards for positioning, messaging, and GTM excellence.
  • Act as a senior point of escalation for PMM initiatives.
  • Define success metrics for product marketing initiatives and drive continuous improvement.
  • Deliver PLG motion campaigns focused on customer value, free-to-paid conversion, usage-based expansion, and monetization levers.
  • Champion experimentation and learning across GTM and customer journeys.
  • Define activation and adoption milestones in partnership with Product and Data.
  • Partner with Product and Growth teams to ensure PMM insights are fully activated across journeys.
  • Own GTM strategy across major product launches, feature releases, and enhancements.
  • Partner with Product and Growth leadership to align launch plans with adoption and revenue goals.
  • Ensure launches/enhancements are supported across lifecycle, product education, enablement, and marketing channels.
  • Serve as the primary Product Marketing partner to Product, Growth, and Customer Experience.
  • Ensure internal teams are equipped with clear messaging, narratives, and enablement resources.

Requirements

  • Have 7–10+ years of product marketing experience in SaaS, with experience managing other PMMs.
  • Have operated in a product-led SaaS model and understand adoption-driven and lifecycle growth.
  • Are an effective people leader who can coach, scale, and inspire a team.
  • Are highly cross-functional and comfortable influencing without authority.
  • Expert at connecting positioning and GTM strategy directly to product usage, growth, and revenue outcomes.
  • Have empathy for small business owners and a strong customer-first mindset.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingSaaSGTM strategypositioningmessagingsuccess metricscustomer valuefree-to-paid conversionusage-based expansionmonetization
Soft Skills
mentoringteam developmentleadershipcross-functional collaborationinfluencingcoachingcustomer-first mindsetempathystrategic thinkingcontinuous improvement