Wave HQ

Product Marketing

• Manage, mentor, and develop a team of Product Marketing Managers across Wave’s product lines (Accounting, Invoicing, Payments, Payroll).
• Set strategy, priorities, and operating rhythms for the product marketing team.
• Establish best practices, frameworks, and standards for positioning, messaging, and GTM excellence.
• Act as a senior point of escalation for PMM initiatives.
• Define success metrics for product marketing initiatives and drive continuous improvement.
• Deliver PLG motion campaigns focused on customer value, free-to-paid conversion, usage-based expansion, and monetization levers.
• Champion experimentation and learning across GTM and customer journeys.
• Define activation and adoption milestones in partnership with Product and Data.
• Partner with Product and Growth teams to ensure PMM insights are fully activated across journeys.
• Own GTM strategy across major product launches, feature releases, and enhancements.
• Partner with Product and Growth leadership to align launch plans with adoption and revenue goals.
• Ensure launches/enhancements are supported across lifecycle, product education, enablement, and marketing channels.
• Serve as the primary Product Marketing partner to Product, Growth, and Customer Experience.
• Ensure internal teams are equipped with clear messaging, narratives, and enablement resources.

Senior Manager, Product Marketing

Growth Marketing

• Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets.
• Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption.
• Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV.
• Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization.
• Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers.
• Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance.
• Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers.
• Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights.
• Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution.
• Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes.
• Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI.
• Identify opportunities to automate workflows and increase efficiency across the team.

Director of Growth Marketing

Full-stack Engineer

• Independently handle complex tickets and feature sets, ensuring they are delivered on time and meet all technical requirements.
• Proactively identify and fix technical debt and improve system performance.
• Provide constructive, in-depth feedback during code reviews and help onboard Level 1 engineers.
• Monitor highly available systems in production and contribute to the improvement of internal documentation.

Full Stack Software Engineer II

Data Engineer

• You’re a builder. You will design, build, and deploy components of a modern data platform, including CDC-based ingestion using Debezium and Kafka, a centralized Hudi-based data lake, and a mix of batch, incremental, and streaming data pipelines.
• You ensure continuity while driving modernization. You will maintain and enhance the existing Amazon Redshift data warehouse and legacy Python ELT pipelines, ensuring stability and reliability, while accelerating the transition to a brand-new Databricks-based analytics and processing environment.
• You balance innovation with operational excellence. You enjoy building fault-tolerant, scalable, and cost-efficient data systems, and you continuously improve observability, performance, and reliability across both legacy and modern platforms.
• You collaborate to deliver impact. You will work closely with cross-functional partners to plan and roll out data infrastructure and processing pipelines that support analytics, machine learning, and GenAI use cases. You enjoy enabling teams across Wave by ensuring data and insights are delivered accurately and on time.
• You thrive in ambiguity and take ownership. You are self-motivated and comfortable working autonomously, identifying opportunities to optimize pipelines and improve data workflows, even under tight timelines and evolving requirements.
• You keep the platform reliable. You will respond to PagerDuty alerts, troubleshoot incidents, and proactively implement monitoring and alerting to minimize incidents and maintain high availability.
• You’re a strong communicator. Colleagues rely on you for technical guidance. Your ability to clearly explain complex concepts and actively listen helps build trust and resolve issues efficiently.
• You’re customer-minded. You will assess existing systems, improve data accessibility, and deliver practical solutions that enable internal teams to generate actionable insights and enhance our external customers' experience.

Senior Data Engineer

• Writing clear, concise, elegant, and well-tested code in Python, Ruby, and/or JavaScript.
• Working as part of a small, agile, integrated product team that’s focused on continual improvement of their skills and helping each other learn new things.
• Learning new technical skills with tools or frameworks needed to execute on tasks.
• Delivering code that goes beyond what is strictly assigned.
• Taking complete ownership of major initiatives or complex tasks from definition to delivery.
• Monitoring or alerts needed to support and maintain new initiatives post-launch.
• Substantially improves the quality of software delivery for all of Engineering.
• Working with other leaders at Wave to understand larger business needs and initiating projects to meet.

Staff Engineer

Product Manager

• Own the end-to-end product vision and multi-year strategy for Payroll, aligning it to Wave’s broader Embedded Services roadmap.
• Identify and size new product opportunities: leveraging customer research, regulatory insights, and competitive analysis.
• Lead cross-functional teams to build platform capabilities that simplify onboarding, enhance compliance, improve reliability, and scale Payroll sustainably.
• Translate strategy into clear roadmaps, requirements, and measurable outcomes that accelerate product performance and revenue growth.
• Drive disciplined execution—balancing experimentation, technical debt, and delivery velocity.
• Partner with CX, Operations, Risk, Compliance, Finance, and Engineering to ensure alignment on processes, risk tolerances, regulatory expectations, and customer goals.
• Build strong business cases and communicate tradeoffs across executive and senior leadership stakeholders.
• Influence the broader product ecosystem by collaborating with other PMs on payments, onboarding, risk, and customer experience flows that intersect Payroll.
• Use analytics, qualitative insights, and operational data to guide prioritization and evaluate success.
• Proactively identify friction points, investigate performance risks, and design scalable mechanisms to improve user experience and operational efficiency.
• Serve as a subject matter expert on Payroll, compliance, financial workflows, and employer/employee money movement.
• Provide strategic guidance to senior leadership on how to evolve Wave’s Payroll offering to win in market and better serve small businesses.

Senior Manager, Product Marketing

Director of Growth Marketing

Full Stack Software Engineer II

Senior Data Engineer

Staff Engineer

Senior Product Manager