Wave HQ

Accounting Manager

• Acting as the trusted advisor and accounting department for Wave’s small business clients.
• Responsible for owning bookkeeping accounts for clients within their portfolio in order to meet individual revenue targets and contribute to the team’s overall revenue targets.
• Supporting clients by using Wave’s software to import and categorize transactions, reconcile their accounts, complete monthly bookkeeping, generate their financial statements, and flag potential bookkeeping issues with their clients.
• Using judgment to set appropriate expectations with clients and being able to meet or exceed these expectations.
• Meeting with clients on virtual calls on a recurring schedule to review their books.
• Clearly conveying accounting concepts in lay terms to the client and answering any bookkeeping-related questions.
• Providing exceptional customer service and building trusting relationships with clients by demonstrating accounting expertise on review calls and offering timely responses to clients via email.
• Collaborating with peers and supporting other members of the team by sharing their experiences with the team.

Accounting Associate

Content Marketing Manager

• Lead a team that creates high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.
• Develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education.
• Partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results.

Senior Manager, Content Marketing

Product Marketing

• Manage, mentor, and develop a team of Product Marketing Managers across Wave’s product lines (Accounting, Invoicing, Payments, Payroll).
• Set strategy, priorities, and operating rhythms for the product marketing team.
• Establish best practices, frameworks, and standards for positioning, messaging, and GTM excellence.
• Act as a senior point of escalation for PMM initiatives.
• Define success metrics for product marketing initiatives and drive continuous improvement.
• Deliver PLG motion campaigns focused on customer value, free-to-paid conversion, usage-based expansion, and monetization levers.
• Champion experimentation and learning across GTM and customer journeys.
• Define activation and adoption milestones in partnership with Product and Data.
• Partner with Product and Growth teams to ensure PMM insights are fully activated across journeys.
• Own GTM strategy across major product launches, feature releases, and enhancements.
• Partner with Product and Growth leadership to align launch plans with adoption and revenue goals.
• Ensure launches/enhancements are supported across lifecycle, product education, enablement, and marketing channels.
• Serve as the primary Product Marketing partner to Product, Growth, and Customer Experience.
• Ensure internal teams are equipped with clear messaging, narratives, and enablement resources.

Accounting Associate

Senior Manager, Content Marketing

Senior Manager, Product Marketing