Wave HQ

Director of Growth Marketing

Wave HQ

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$160,000 - CA$190,000 per year

Job Level

Lead

About the role

  • Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets.
  • Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption.
  • Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV.
  • Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization.
  • Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers.
  • Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance.
  • Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers.
  • Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights.
  • Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution.
  • Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes.
  • Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI.
  • Identify opportunities to automate workflows and increase efficiency across the team.

Requirements

  • 10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability.
  • Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR.
  • Expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools.
  • Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives.
  • Excellent cross-functional collaboration skills; proven ability to partner with Product, Finance, and Data.
  • Leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines.
  • Comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation.
Benefits
  • Health insurance
  • Remote work options
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketing strategymulti-channel campaignslifecycle marketinggrowth experimentsPLG metricslead scoringattributioncampaign operationsdata-driven decision makingrevenue modeling
Soft Skills
leadershipcross-functional collaborationcoachingcommunicationproblem-solvingadaptabilitystrategic thinkinganalytical skillsteam inspirationbias for action