Content Strategy Lead

Wattpad

full-time

Posted on: 9/22/2025

Origin: • 🇺🇸 United States • California

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💰 $100,000 - $180,000 per year

Senior

SQLTableau

About the role

Drive content strategy and programming decisions by leading in-depth analysis of title performance, focusing on user engagement, consumption trends, and monetization data.
Stay informed on the latest trends in digital comics and graphic novels, analyzing competitor strategies and finding new opportunities for our content.
Collaborate with the Content and Marketing teams to develop and execute a holistic content strategy that drives audience growth and engagement.
Offer strategic insights that inform all content decisions, from developing new title launch strategies to optimizing our full content mix.
Provide strategic support on programming decisions to maximize content performance
Identify and analyze new content categories, formats, and acquisition strategies to expand our platform's reach and appeal.
Create clear, compelling presentations to communicate insights and strategic recommendations to senior leadership.
Work on special projects and long-range planning initiatives to support the growth of the WEBTOON platform.

7+ years of experience in a content strategy, business development, or data analytics role, preferably within the media, entertainment, or tech industries.
MBA or a similar advanced degree is highly preferred.
Demonstrated ability to use quantitative and qualitative data to drive strategic business decisions.
Excellent communication, presentation, and interpersonal skills.
Proven ability to work cross-functionally and influence stakeholders at all levels.
Strong analytical skills with a knack for distilling consumer insights into actionable insights.
Experience with SQL, Tableau, or other data analysis tools is a plus.
An interest in digital storytelling, comics, and graphic novels.