Wattpad

Marketing

• Lead the development and execution of integrated marketing campaigns to support the launch of partner titles - including high-profile collaborations with entertainment and publishing brands such as Disney, Dark Horse, and others.
• Collaborate cross-functionally with internal teams (Content, Social, PR, Creative, Product) and external partners to ensure cohesive storytelling and alignment across all touchpoints.
• Develop strong professional relationships with external content and publishing partners.
• Drive creator-first marketing initiatives that strengthen WEBTOON's relationship with its creator community and shift brand perception to position WEBTOON as a premier destination for original stories and talent.
• Manage end-to-end campaign execution – from strategy and planning to rollout and post-campaign analysis – ensuring all campaigns are delivered on time, on brand, and against defined KPIs.
• Partner closely with the Senior Campaign Manager to support campaign media planning and brand health tracking studies.
• Build and maintain scalable campaign processes and documentation to improve cross-team collaboration, efficiency, and consistency in execution.
• Monitor and analyze campaign performance, providing actionable insights and optimizations to improve future activations and inform broader marketing strategy.
• Stay up to date on creator economy trends, platform innovations, and fan engagement best practices to keep WEBTOON's marketing at the forefront of digital storytelling culture.

Marketing Manager

Growth Marketing

• Manage the end-to-day operational lifecycle of series including; review, curation, and scheduling of CANVAS Series
• Operate and maintain content management and scheduling tools to ensure all events, content releases, and feature rollouts are executed accurately and on time.
• Enforce Brand Safety guidelines and content policies for all assets and series published on the platform, coordinating closely with Trust & Safety and Legal teams.
• Collaborate cross-functionally with Marketing, and Product teams for platform feature announcements.
• Draft, review, localize and schedule Creator engagement communications, including copywriting for notices, newsletters, and social activations.
• Keep up with European trends/viral content so that it can be adapted to WEBTOON CANVAS Social channels.
• Work on a global scale to assist with Virtual events that are creator and education focused
• Act as a key operational liaison between global and local teams, ensuring consistent processes and clear communication across multiple time zones.

CANVAS Platform Growth Associate, French, German

Sales

• Deliver Market & Competitive intelligence
• Act as a strategic advisor to the Sales team by providing actionable insights, optimizing processes, and supporting revenue growth initiatives.
• Conduct ongoing market research, competitive analysis, and industry trend monitoring to inform sales strategy and product positioning.
• Provide timely, strategic intelligence that enables the business to stay ahead of market shifts.
• Lead the development and communication of insights that strengthen sales readiness and support evolving market demands.
• Support Sales Performance Tracking
• Contribute to revenue tracking and product analysis for building vertical strategy and product roadmap development.
• Track sales performance against targets, analyze gaps, and provide data-driven recommendations to optimize outcomes.
• Enhance sales operations by ensuring visibility into key performance indicators (KPIs), revenue trends, and growth opportunities.
• Develop & Manage Sales Enablements
• Create, maintain, and support enablement materials that drive successful onboarding and ensure that Sales Executives are equipped with relevant, up-to-date knowledge aligned with company strategy and market standards.
• Develop tailored sales materials such as presentations, case studies, one-pagers, and vertical toolkits that reflect current product capabilities/Ad/product spec sheets.

Sales Strategy Specialist

Content Marketing Manager

• Work closely with the Content and Development teams on reformatting traditional graphic novels to the vertical scroll medium
• Proofread reformatted titles to ensure accuracy
• Give notes on boarding choices to better present comics
• Provide support for various department operations as needed.

Content Intern

Manager

• Establish and refine content guidelines and age-rating frameworks for the English-language service
• Define standards for sensitive categories (e.g., violence, sensationalism, mature themes) in line with applicable laws, cultural expectations, and global best practices
• Continuously research and analyze industry best practices, emerging regulations, and cultural trends to ensure policies remain relevant and effective
• Oversee the content review process to ensure new uploads meet policy standards before publication
• Lead the team responsible for reviewing original or localized content balancing compliance and creative freedom
• Deliver training and clear guidance to ensure policies are applied consistently and fairly across teams
• Lead decision-making and escalation on sensitive or controversial content cases
• Collaborate with cross-functional partners (Legal, Product, and Content) to address risks without undermining creative or reader experience
• Represent the company in responding to inquiries or challenges from external bodies such as regulators, industry associations, or advocacy groups
• Lead and develop a team of brand safety specialists, fostering a culture of thoughtful and consistent decision-making
• Drive alignment on policy by clearly communicating decisions and rationale through documentation, training, and regular updates to stakeholders
• Manage a team of brand safety specialists conducting content review and escalation
• Work in close alignment with global counterparts, particularly the Korean office, to ensure regional policies are consistent with global brand standards while being locally relevant

Manager, Brand Safety

• Drive content strategy and programming decisions by leading in-depth analysis of title performance, focusing on user engagement, consumption trends, and monetization data.
• Stay informed on the latest trends in digital comics and graphic novels, analyzing competitor strategies and finding new opportunities for our content.
• Collaborate with the Content and Marketing teams to develop and execute a holistic content strategy that drives audience growth and engagement.
• Offer strategic insights that inform all content decisions, from developing new title launch strategies to optimizing our full content mix.
• Provide strategic support on programming decisions to maximize content performance
• Identify and analyze new content categories, formats, and acquisition strategies to expand our platform's reach and appeal.
• Create clear, compelling presentations to communicate insights and strategic recommendations to senior leadership.
• Work on special projects and long-range planning initiatives to support the growth of the WEBTOON platform.

Content Strategy Lead

Bilingual

• Oversee T&S policy and compliance programs for SEA region, including Indonesia, Thailand, and Taiwan services.
• Manage trust and safety programs and closely collaborate with internal stakeholders for product development and business process outsourcing in order to achieve scalability and sustainability in operations.
• Translate business goals and strategies to team prioritization and resource allocation
• Prepare weekly and monthly reports of our policy and enforcement efforts - must be proficient with Excel formulas and SQL
• Act as an escalation point for safety investigation reports and appeals of potential violations of our policies
• Conduct user research on key community issues and liaise with internal teams on platform solutions
• Work with internal and external stakeholders in developing and refining policies to improve creator and reader experience
• Keep up-to-date on current events and assist with policy research and analysis

Trust & Safety Manager, Indonesian Bilingual

• Build strong relationships with WEBTOON community members and resolve their questions through our official support channels.
• Respond to incoming user inquiries, complaints, feedback, and reports
• Follow operational processes and procedures to address issues and maintain positive user support experience
• Stay up to date on new site features and improvements Work with other departments to track and resolve bugs and other technical issues

Community Support Associate, German Bilingual

• Build strong relationships with WEBTOON community members and resolve their questions through official support channels
• Respond to incoming user inquiries, complaints, feedback, and reports
• Follow operational processes and procedures to address issues and maintain positive user support experience
• Stay up to date on new site features and improvements
• Work with other departments to track and resolve bugs and other technical issues
• Work with community operations team on user inquiries and reports

Community Support Associate, Taiwanese Bilingual

• Assist with creator and user operations efforts
• Perform content moderation
• Manage appeals
• Enforce platform policies
• Collaborate with internal teams and creators

Trust & Safety Associate – Taiwanese Bilingual

• Lead the strategy, planning, and execution of integrated marketing campaigns for key titles, seasonal or themed initiatives, and platform features.
• Collaborate with cross-functional partners—including Editorial, Operations, Growth Marketing, Social, PR, Engagement Marketing, and Creative—to ensure campaigns are cohesive, timely, and audience-centric.
• Oversee campaign calendars, timelines, and deliverables to ensure seamless rollout.
• Champion new ideas and creative approaches for engaging readers and driving fandom around WEBTOON’s titles and platform.
• Partner with Strategy team to identify audience trends, behaviors, and preferences that inform campaign strategies.
• Develop and manage market research projects, and effectively communicate results to stakeholders.
• Use data and performance metrics to optimize ongoing campaigns and refine future strategies.
• Serve as a key connector between Creative, Marketing and PR teams to align messaging and goals.
• Provide strategic guidance to ensure campaigns reflect both brand positioning and creator/reader community needs.
• Foster collaboration and open communication across teams.

Senior Manager, Integrated Marketing

• Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value.
• Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth.
• Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels.
• Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact.
• Lead the customer journey design and implementation, from onboarding flows to win-back campaigns.
• Own and optimize communications across email, push, in-app messaging, and SMS.
• Partner with Product and Data teams to implement personalized and automated programs at scale.
• Drive engagement campaigns that promote content discovery, upsell opportunities, and fandom-building initiatives.
• Implement processes that streamline campaign execution and cross-functional collaboration.
• Support implementation and use of tools and infrastructure (e.g., CDP, marketing automation) that enable targeting, tracking, and reporting across the entire marketing funnel.
• Work closely with Creative on compelling campaign assets.
• Collaborate with Product and Operations to enhance in-app lifecycle touchpoints.
• Align with Analytics and Data teams to refine segmentation, reporting, and dashboards.

Senior Manager, Engagement Marketing

• Assist with creator and user operations efforts, including content moderation, appeals, and policy enforcement
• Review and investigate escalated reports and appeals of potential violations of policies
• Conduct objective, fair, thorough, evidence-based, unbiased, and timely investigations into reported content
• Provide support in resolving issues reported by moderation teams
• Respond to incoming user inquiries, complaints, feedback, and reports
• Work with other departments to track and resolve bugs and other technical issues
• Work with internal and external stakeholders in developing and refining policies to improve creator and reader experience
• Keep up-to-date on current events and assist with policy research and analysis
• Role is part-time contract, up to 25 hours per week

Trust & Safety Associate, Thai Bilingual

• Work with community operations team on user inquiries and reports
• Build strong relationships with WEBTOON community members and resolve questions through official support channels
• Respond to incoming user inquiries, complaints, feedback, and reports
• Follow operational processes and procedures to address issues and maintain positive user support experience
• Stay up to date on new site features and improvements
• Work with other departments to track and resolve bugs and other technical issues
• Part-time contract role up to 25 hours per week