Senior Marketing Manager
AREAL
Marketing Manager
Wattpad
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $110,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead the development and execution of integrated marketing campaigns to support the launch of partner titles - including high-profile collaborations with entertainment and publishing brands such as Disney, Dark Horse, and others.
- Collaborate cross-functionally with internal teams (Content, Social, PR, Creative, Product) and external partners to ensure cohesive storytelling and alignment across all touchpoints.
- Develop strong professional relationships with external content and publishing partners.
- Drive creator-first marketing initiatives that strengthen WEBTOON's relationship with its creator community and shift brand perception to position WEBTOON as a premier destination for original stories and talent.
- Manage end-to-end campaign execution – from strategy and planning to rollout and post-campaign analysis – ensuring all campaigns are delivered on time, on brand, and against defined KPIs.
- Partner closely with the Senior Campaign Manager to support campaign media planning and brand health tracking studies.
- Build and maintain scalable campaign processes and documentation to improve cross-team collaboration, efficiency, and consistency in execution.
- Monitor and analyze campaign performance, providing actionable insights and optimizations to improve future activations and inform broader marketing strategy.
- Stay up to date on creator economy trends, platform innovations, and fan engagement best practices to keep WEBTOON's marketing at the forefront of digital storytelling culture.
Requirements
- 5+ years of multidisciplinary experience in entertainment marketing (required)
- Experience in working closely with creative teams and agencies to develop and execute creative assets, especially video
- Proven ability and comfort presenting to high-value, external partners - experience in brand partnerships is a plus
- Proven project and budget management skills
- Ability to successfully write and develop marketing plans
- Succeeds in working independently, managing multiple projects, working under pressure, and adapting to sudden changes in the work environment
- Ability to lead cross-functional teams and achieve goals through others including the diplomacy skills to manage collaborative workstreams across functions and internal teams
- Demonstrated ability to drive for resolution and results in complex situations
- Strong organizational and multi-tasking skills
- Showcases strong verbal, written, presentation, and the ability to distill complex issues and detailed analysis
- Quick learner on tools and processes and mix of analytic and commercial acumen
- Familiarity with WEBTOON and our IP is strongly preferred
Benefits
- Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
- Health benefits, including vision and dental!
- Generous PTO and Parental Leave Top-up
- 401K Contributions
- Commuter Benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown and a whole lot more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
entertainment marketingcampaign executionmarketing plansproject managementbudget managementcreative asset developmentvideo productiondata analysisKPI trackingcross-functional collaboration
Soft skills
relationship buildingpresentation skillsdiplomacyorganizational skillsmulti-taskingindependent workadaptabilityproblem-solvingcommunication skillsleadership
