Marketing

• Develop and execute full-funnel marketing strategies for DTC clients across paid social, email, and website.
• Partner with creative and media teams to concept and test ad ideas that balance brand voice with performance hooks across Meta, TikTok, YouTube, and beyond.
• Manage and optimize Shopify storefronts, including landing pages, PDPs for conversion.
• Report on Shopify and campaign performance in a clear, concise, and actionable way—translating data into insights and next steps for internal and client stakeholders.
• Plan, build, and analyze lifecycle marketing campaigns (LCM) through Klaviyo or similar platforms, optimizing flows and automations to drive retention and LTV.
• Collaborate with creators, production, and design teams to produce and iterate on high-performing ad creative at scale.
• Lead brainstorms, present creative concepts, and communicate performance insights internally and to clients.
• Stay on top of emerging trends in DTC, supplements, eCommerce, and performance marketing and the intersection of AI to continuously evolve client strategy.

DTC Marketing Manager

SVP, Consumer Marketing

Associate Director, Marketing Sciences

Lead Customer Marketing

Director, Performance Marketing

Telemarketer