Brand Knew

Marketing

• Develop and execute full-funnel marketing strategies for DTC clients across paid social, email, and website.
• Partner with creative and media teams to concept and test ad ideas that balance brand voice with performance hooks across Meta, TikTok, YouTube, and beyond.
• Manage and optimize Shopify storefronts, including landing pages, PDPs for conversion.
• Report on Shopify and campaign performance in a clear, concise, and actionable way—translating data into insights and next steps for internal and client stakeholders.
• Plan, build, and analyze lifecycle marketing campaigns (LCM) through Klaviyo or similar platforms, optimizing flows and automations to drive retention and LTV.
• Collaborate with creators, production, and design teams to produce and iterate on high-performing ad creative at scale.
• Lead brainstorms, present creative concepts, and communicate performance insights internally and to clients.
• Stay on top of emerging trends in DTC, supplements, eCommerce, and performance marketing and the intersection of AI to continuously evolve client strategy.

DTC Marketing Manager