Marketing

• Lead interviews and craft short-form videos, testimonials, and case studies.
• Build a repeatable storytelling pipeline tied to launches and GTM plays.
• Partner with Demand Gen to amplify stories across channels.
• Own the Customer Advisory Board: recruiting, engagement, quarterly sessions.
• Keep top customers engaged year-round, not just during events.
• Turn CAB insights into fuel for launches, content, and GTM strategy.
• Identify and activate advocates in our content engineer community.
• Design programs that drive launch participation and organic amplification.
• Collaborate with Events to create high-impact IRL touchpoints.
• Operate hands-on in early phases, then scale with playbooks and vendors.
• Track engagement and content pipeline with operational rigor.
• 3 customer stories + 5 quotes per Tier 1 launch.
• Increased community activation and word-of-mouth volume.
• CAB becomes a consistent advocacy and feedback channel.

Head of Customer Marketing – Advocacy

Senior Marketing Manager – Private Capital

Associate Director, Field Marketing

Lifecycle Marketing Manager – Specialty Care

SVP, Consumer Marketing

Associate Director, Marketing Sciences