SEO & Content Marketing Lead
WATI
full-time
Posted on:
Location Type: Hybrid
Location: Chennai • India
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Job Level
Tech Stack
About the role
- Drive the content roadmap to focus on high-impact, high-intent keywords that drive measurable business results (leads and revenue) rather than just top-of-funnel traffic.
- Manage the full editorial calendar and lead a hybrid team of internal creators and freelancers to produce high-quality, expert-level content at scale.
- Regularly audit the website for technical health (Core Web Vitals, site speed, indexing, and architecture) and collaborate with the engineering team to implement fixes.
- Ongoing management of our existing content library, implementing strategies to update, merge, or optimize legacy content to improve overall domain authority and relevance.
- Ensure content doesn't sit in silos; collaborate with performance, brand and lifecycle teams to ensure our organic assets are leveraged across the full customer journey.
Requirements
- 5+ years of SEO and Content Marketing experience (B2B SaaS preferred).
- Deep expertise in SEO tools (Ahrefs, Semrush, GSC) and technical SEO principles.
- Strong Editorial Standard: You have a high bar for quality. You know how to leverage AI as an accelerator, not a replacement, ensuring that all content is deeply edited, unique, and captures our specific brand voice rather than just using raw AI output.
- Commercial Mindset: You understand how to connect organic search efforts to bottom-line revenue goals.
- Experience managing a Wordpress.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOContent MarketingTechnical SEOEditorial StandardsContent OptimizationWebsite AuditingKeyword ResearchContent StrategyAI Content EditingWordPress Management
Soft skills
LeadershipCollaborationCommunicationCommercial MindsetQuality Assurance