watchTowr

Digital Marketing Manager

watchTowr

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Tech Stack

Cyber Security

About the role

  • Own and optimise watchTowr’s digital channels and campaign execution
  • Drive performance across paid, organic, web channels and social
  • Own and run organic and paid social aligned with brand and business goals
  • Manage and optimising the website including performance, conversion paths, and digital journeys
  • Execute digital campaigns aligned to Demand and Product Marketing priorities
  • Manage budgets, performance reporting, and ongoing optimisation across channels
  • Partner with Demand Marketing to translate pipeline goals into channel plans
  • Work with Content to ensure assets are optimised for digital distribution
  • Test, learn, and iterate rapidly to improve CTR, CVR, and CPL over time
  • Support digital and hybrid events.

Requirements

  • 5 or more years of experience
  • Hands-on experience marketing cybersecurity or highly technical platforms
  • Solid understanding of industry terminology, buyer concerns, competitive landscape and key publications/paid media opportunities
  • Comfortable operating in fast-moving environments
  • Proven experience running paid search, paid social, SEO, and website optimisation programs focused on qualified traffic and conversion
  • Proven experience managing B2B organic social and running/optimising paid social campaigns (especially LinkedIn)
  • Experience marketing complex products to technical and enterprise buyers
  • Comfortable owning metrics like CVR, CPL, CAC efficiency, traffic quality and landing page performance
  • Confident with tools like Google Analytics, LI campaign manager, Reddit, X, HotJar, Figma, Swan.ai, Webflow, Hubspot and more
  • Experience delivering campaigns in partnership with demand, product marketing, and content teams.
Benefits
  • Competitive compensation - we believe that hard work, skills and ambition should be fairly compensated.
  • Meaningful role in a company - You will be a key and early contributor to a fast-growing cybersecurity business that helps protect some of the world's largest enterprises.
  • The best tools and powerful kit - we enable you with the tools to effectively fulfil your role.
  • Endless opportunities – we are in a high-growth phase of our journey, and plan to promote from within as we scale.
  • Work with cyber security experts – we are solving cutting-edge industry-wide cyber security challenges with some of the world’s most advanced organisations.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOpaid searchpaid socialwebsite optimisationconversion rate optimizationclick-through ratecost per leadcustomer acquisition costdigital campaign executionB2B marketing
Soft Skills
performance reportingbudget managementcollaborationadaptabilityanalytical thinkingproblem-solvingcommunicationproject managementstrategic planningiteration