Wasserman

Influencer Marketing

• Lead global creator strategy across regions, ensuring cultural nuance while maintaining a cohesive brand framework across markets
• Develop scalable global playbooks and toolkits that empower regional teams to execute creator programs with clarity and consistency
• Partner with global and regional stakeholders (APAC, EMEA, LATAM, NA) to align strategy, measurement frameworks, and campaign execution
• Build creator ecosystems for technology brands, translating complex product narratives into culturally relevant creator storytelling
• Identify cross-market creator trends, platform behaviors, and innovation opportunities, particularly within fast-evolving tech and mobile ecosystems
• Participate in global client meetings across time zones, with flexibility to work occasional evenings as needed

Senior Strategist, Creator/Influencer

Director

• Independently lead the development of strategic projects (both brand & rights holder clients) from inception to delivery
• Serve as a trusted advisor to key client stakeholders, delivering compelling insight-based points of view, presentations and strategic recommendations
• Monitor and analyse ongoing sponsorship and market trends
• Research and synthesise significant amounts of information, conduct analyses, and develop influential storylines and presentations (e.g. partnership valuations, strategic plans, market landscapes etc.)
• Translate complex data and research into clear, actionable narratives that guide decision-making
• Use syndicated, proprietary and other tools to research, analyse and extract consumer insights and industry/client data
• Utilise proprietary sponsorship valuation and measurement models to inform ROI for clients
• Lead the effective project management of allocated projects, determining critical milestones and reporting cadence
• Work collaboratively with team members to develop and refine client deliverables, such as presentations, reporting tools, and supporting materials
• Maintain a positive and professional relationship with both internal stakeholders and external clients to grow current business portfolio
• Support broader Wasserman Global Consulting team on client projects and new business opportunities where appropriate
• Help position Wasserman’s strategic capabilities in market, reinforcing our leadership in insight-led marketing

Senior Director, Strategy & Consulting

Business Development Rep

• Lead Business Development for Wasserman Live
• Develop leads, securing meetings and building relationships with prospective partners
• Management and evolution of CRM system
• Compile monthly Business Development Report for DACH
• Coordinate pitch documents and processes

Senior Strategist, Creator/Influencer

Senior Director, Strategy & Consulting

Senior Director, Business Development – Talent Marketing