Wasserman

Director of Communications – Public Relations

Wasserman

full-time

Posted on:

Location Type: Hybrid

Location: Brooklyn • California • New York • United States

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Salary

💰 $90,000 - $120,000 per year

Job Level

Lead

About the role

  • Help guide the public perception of Wasserman’s Brand and Properties division and our work with global brand partners.
  • Ensuring we continue to be globally known and culturally relevant in the sports, business, marketing and advertising across sports, music and entertainment.
  • Maintain existing and foster new successful relationships with journalists, editors, and media personalities in the Americas, with some EMEA/APAC involvement as well.
  • Generate ideas that will result in earned coverage.
  • Write compelling pitches that relate to the core values and pillars of Wasserman’s business.
  • Deliver high-impact media placements, secure panelist opportunities, and help in the awards nomination process.
  • Research, edit and write press releases, executive and client pitches, statements, award submissions and other external communications as assigned.
  • Facilitate media requests and interviews.
  • Maintain an up to date media lists and media contact log.
  • Oversee Wasserman editorial calendars and annual event lists, proactively planning ahead for media opportunities for executives and brand partners.
  • Work alongside the corporate communications, marketing, and social media department to ensure a holistic and consistent storytelling of Wasserman.

Requirements

  • 8+ years of proven work in the marketing, advertising, entertainment and/or sports industry securing national earned media coverage.
  • Vast media relationships, ideally in sports business, marketing, advertising and entertainment, with national outlets
  • Bachelor's degree preferably in public relations, communications, journalism, etc.
  • Strong writing and editing capabilities.
  • Knowledge of the global media landscape, including written, broadcast, audio, etc.
  • General knowledge of the sports, business, marketing and entertainment worlds.
  • Awareness of industry trends.
  • Agency experience is preferred, but not obligatory.
  • Ability to work independently in a fast-paced environment and to manage multiple priorities and strict deadlines.
  • Strong attention to detail and highly organized.
  • Displays indications of being loyal and trustworthy with the organization and clients.
  • Well-developed problem-solving skills.
Benefits
  • Competitive base salary
  • Bonus potential if applicable for role

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
writingeditingmedia relationspublic relationsearned media coveragepress release writingpitch developmentresearchevent planningstorytelling
Soft skills
attention to detailorganizational skillsproblem-solvingindependenceloyaltytrustworthinesscommunicationrelationship buildingcreativitytime management