Warner Music Group

Junior Manager, Direct to Fan & Community

Warner Music Group

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • New York • United States

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Salary

💰 $66,300 - $72,500 per year

Job Level

Junior

About the role

  • Support the day-to-day execution of fan engagement initiatives, optimising them for streaming, D2C growth, and fan retention.
  • Develop and expand community-driven marketing initiatives with a focus on first-party data, including fan clubs, digital groups, and social-first activations on platforms like Discord, Meta (Facebook/Instagram), Snapchat, and TikTok.
  • Work with artists and their teams to create and execute community-based strategies that turn discovery into lasting passion.
  • Establish and track key performance indicators (KPIs) to monitor fan growth and long-term value, using data-driven reports to demonstrate the success of your initiatives.
  • Develop and track KPIs to measure campaign effectiveness and adjust strategies to maximise engagement and revenue.
  • Build strong partnerships with platform partners, top-tier digital creators, influencers, and community leaders.
  • Stay on top of emerging technologies, behaviours, and trends in the social sphere, zeitgeist, creator space, identifying new opportunities to connect artists with their fans.
  • Drive adoption of new platforms, community models, and digital tools.
  • Partner with other label teams to ensure community initiatives are integrated into wider marketing campaigns and in line with artist brand strategies.

Requirements

  • 3+ years of progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music or media industry.
  • Familiar with CRM, e-commerce, and the digital tools that power the modern music industry
  • Proven success in executing organic/editorial social media programming, creator marketing and fan engagement strategies.
  • Deep knowledge of the social ecosystem and major platforms, including TikTok, Snap, Meta (Facebook and Instagram), YouTube, Pinterest, and Discord.
  • Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets and Stitches on TikTok, Stories and Reels on Meta, community channels on Discord).
  • Strong analytical skills with the ability to measure campaign performance and make data-driven decisions.
  • Excellent communication and relationship-building skills.
  • A strategic and creative mindset with a passion for music and fan culture.
Benefits
  • 2025 Benefits At A Glance
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Bonuses
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinginfluencer strategycommunity managementaudience developmentfan engagement strategiescontent creationcampaign performance measurementdata-driven decision makingsocial media programminge-commerce
Soft Skills
analytical skillscommunication skillsrelationship-building skillsstrategic mindsetcreative mindsetpassion for musicpassion for fan culture