Senior Business Operations Analyst
FloSports
GoPythonSQL
Data Scientist I, Media Mix Modeling
Warner Bros. Discovery
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Junior
Tech Stack
PythonSQL
About the role
- Support HBO Max marketing teams to understand the impact of marketing on sales, profitability, and brand equity
- Develop, maintain, and refine market mix models and market experiments
- Work closely with the marketing team, strategy team and external vendors
- Use models and analysis to optimize and validate Max media spend
- Work with a wide array of datasets to craft industry leading models and analyses
- Hop into cross-functional projects and execute from start to finish
- Perform daily performance analysis to measure marketing campaigns and make recommendations
- Analyze media spend (investment and return) and measure performances
- Support development of data framework and analytical approaches
- Develop attribution models using advanced statistical models
- Support building optimization algorithms using model output to maximize subscriber growth and revenue
- Synthesize analytics into easy-to-consume storylines, visually and verbally, for executive audiences
- Present key drivers behind media effectiveness and craft related action plans with business partners
Requirements
- BA/BS in business analytics, statistics, mathematics, economics, industrial engineering, or other quantitative discipline required
- Masters/PhD is a plus
- 1+ years of experience building data science/statistical models (Multivariate regression, statistical test measurements, Time Series Model etc.)
- Expertise in SQL, R, and Python
- Proficient in Databricks a plus
- Experience designing and evaluating experimental/incrementality tests a plus
- Experience in Media Mix Modeling a plus
- Experience in RShiny a plus
- Experience in linear and non-linear optimization (Local/Global) approaches a plus
- Knowledge of media and advertising (display, digital, paid search etc.) a plus
- Strong curiosity, leadership, and business acumen
- Passionate about using data to drive strategy and product recommendations
- Experience in subscription-based businesses or eCommerce preferred
- Strong interpersonal skills with the ability to motivate, collaborate and influence
- Ability to deliver on multiple projects and meet tight deadlines
- A developed creative taste and strong instinct for stories and experiences that will capture consumers
- Ability to adapt rapidly in a fast-moving environment with shifting priorities
- Exceptional verbal and written communication skills
- Strong presentation skills
