Data Scientist

• Support HBO Max marketing teams to understand the impact of marketing on sales, profitability, and brand equity
• Develop, maintain, and refine market mix models and market experiments
• Work closely with the marketing team, strategy team and external vendors
• Use models and analysis to optimize and validate Max media spend
• Work with a wide array of datasets to craft industry leading models and analyses
• Hop into cross-functional projects and execute from start to finish
• Perform daily performance analysis to measure marketing campaigns and make recommendations
• Analyze media spend (investment and return) and measure performances
• Support development of data framework and analytical approaches
• Develop attribution models using advanced statistical models
• Support building optimization algorithms using model output to maximize subscriber growth and revenue
• Synthesize analytics into easy-to-consume storylines, visually and verbally, for executive audiences
• Present key drivers behind media effectiveness and craft related action plans with business partners

Data Scientist I, Media Mix Modeling

Junior Data Scientist

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Senior Data Scientist

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Data Scientist I, Real World Data Science