Warner Bros. Discovery

CRM Program Manager

Warner Bros. Discovery

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • New York • United States

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About the role

  • Manage the overall CRM programs to support business objectives, including acquisition, engagement, retention, and reactivation
  • Develop and gather requirements and timelines for CRM projects (Marketing, Analytics, etc)
  • Partner with Marketing, Product, Data/Analytics, and Operations teams to align CRM initiatives with brand goals and customer needs
  • Design, test, and optimize multichannel campaigns (email, SMS, push notifications, in-app, etc.) that drive measurable outcomes
  • Lead A/B testing and experimentation to refine messaging, timing, and channel mix for maximum impact
  • Translate customer insights and behavioral data into actionable strategies
  • Monitor performance of CRM programs and report on KPIs such as engagement, retention, LTV, churn, and conversion
  • Stay current on CRM technology, tools, and best practices to ensure continuous improvement and innovation

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5+ years of experience in CRM, lifecycle marketing, retention, or loyalty strategy roles
  • Proven success in developing and executing customer lifecycle strategies that drive measurable results
  • Strong analytical skills with ability to interpret complex data sets and translate into strategy
  • Hands-on experience with CRM tools and marketing automation platforms
  • Excellent project management skills with the ability to balance strategic vision and execution
  • Strong communication and stakeholder management skills
Benefits
  • health insurance coverage
  • an employee wellness program
  • life and disability insurance
  • a retirement savings plan
  • paid holidays and sick time
  • vacation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM managementlifecycle marketingcustomer retentionA/B testingdata analysiscampaign optimizationmultichannel marketingcustomer insightsKPI monitoringmarketing strategy
Soft Skills
analytical skillsproject managementcommunicationstakeholder managementstrategic visionexecution balance
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications