Walz Tetrick Advertising

Social Media Strategist

Walz Tetrick Advertising

full-time

Posted on:

Location Type: Hybrid

Location: Mission • Kansas • United States

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About the role

  • Lead the development of organic social strategies aligned to client goals and translate brand positioning into platform-specific approaches.
  • Build and guide content calendars across campaigns and always-on efforts, ensuring alignment with broader brand and communication objectives.
  • Drive content ideation rooted in cultural relevance and performance insights while writing and refining platform-native copy.
  • Develop campaign messaging, social-first concepts, and editorial direction in partnership with creative teams.
  • Collaborate with creators, designers, and video teams to bring ideas to life, ensuring cohesion between copy and visuals.
  • Identify opportunities for real-time, seasonal, and trend-based storytelling and concept short-form content aligned with platform best practices.
  • Provide direction on content capture to ensure ideas translate effectively into execution.
  • Integrate influencer and creator strategies into organic social plans, guiding selection, briefs, and content direction.
  • Ensure all creator content aligns with brand voice and campaign objectives while evaluating and optimizing performance.
  • Analyze post-level and campaign performance to identify what’s resonating and why, using insights to evolve content and strategy.
  • Recommend strategic pivots, creative optimizations, and testing opportunities to improve results.
  • Stay ahead of platform updates, algorithm shifts, and emerging formats while testing new storytelling approaches.
  • Collaborate across teams and confidently present strategies, insights, and recommendations to internal and client stakeholders.
  • Take on increasing ownership of integrated brand and social strategy and contribute to thought leadership and best practices.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Business, or a related field
  • 3–6+ years of experience in organic social strategy, content, or related roles
  • Strong strategic thinking paired with hands-on execution
  • Proven experience writing compelling, platform-specific social copy
  • Deep understanding of social platforms, trends, and performance drivers
  • Experience creating or directing short-form social content
  • Ability to analyze performance data and turn insights into action
  • Strong collaboration and communication skills across internal teams and clients
  • Ability to manage multiple brands and priorities in a fast-paced environment
Benefits
  • 401(k) with an employer match
  • Long-term disability and dental insurance
  • Excellent health insurance
  • 90 percent of the employees’ premiums covered
  • Option to add a spouse and family
  • Generous paid time off policy including volunteer days
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
organic social strategycontent creationplatform-specific copywritingcampaign messagingshort-form content directionperformance analysisdata-driven insightscontent calendar managementinfluencer strategy integrationcreative optimization
Soft Skills
strategic thinkingcollaborationcommunicationpresentation skillsmulti-brand managementadaptabilityownershipthought leadershipcreative directionproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in Business