Walz Tetrick Advertising

Social Media Manager

• Lead the development of organic social strategies aligned to client goals and translate brand positioning into platform-specific approaches.
• Build and guide content calendars across campaigns and always-on efforts, ensuring alignment with broader brand and communication objectives.
• Drive content ideation rooted in cultural relevance and performance insights while writing and refining platform-native copy.
• Develop campaign messaging, social-first concepts, and editorial direction in partnership with creative teams.
• Collaborate with creators, designers, and video teams to bring ideas to life, ensuring cohesion between copy and visuals.
• Identify opportunities for real-time, seasonal, and trend-based storytelling and concept short-form content aligned with platform best practices.
• Provide direction on content capture to ensure ideas translate effectively into execution.
• Integrate influencer and creator strategies into organic social plans, guiding selection, briefs, and content direction.
• Ensure all creator content aligns with brand voice and campaign objectives while evaluating and optimizing performance.
• Analyze post-level and campaign performance to identify what’s resonating and why, using insights to evolve content and strategy.
• Recommend strategic pivots, creative optimizations, and testing opportunities to improve results.
• Stay ahead of platform updates, algorithm shifts, and emerging formats while testing new storytelling approaches.
• Collaborate across teams and confidently present strategies, insights, and recommendations to internal and client stakeholders.
• Take on increasing ownership of integrated brand and social strategy and contribute to thought leadership and best practices.

Social Media Strategist