Walz Tetrick Advertising

Manager

• Successfully lead Walz Tetrick’s programmatic strategy and execution, including display, pre-roll video, OTT and DOOH.
• Build, optimize, and report on programmatic media across key agency accounts.
• Work closely with Director of Digital Media to develop KPIs and recommend programmatic media allocations across clients’ digital media mix.
• Manage digital team programmatic deliverables and execution.
• Help oversee digital team programmatic management, training and development.
• Act as the main point of contact for programmatic efforts across internal departments and external partnerships.
• Work with digital team to create reporting templates and dashboards.
• Work with analytics team to ensure KPIs are measured accurately.

Senior Programmatic Manager

Account Executive

• Lead the strategic development and ongoing management of client brands
• Build deep client partnerships through a strong understanding of business objectives, challenges, customers, competitors, and industry insights
• Translate business goals into strategic marketing initiatives that drive measurable results
• Develop and track KPIs to evaluate the effectiveness of marketing initiatives
• Serve as the primary point of contact for clients and manage all client-related communications
• Present strategic recommendations and work confidently to senior client stakeholders
• Review and approve scopes of work that clearly define deliverables, timelines, and budgets
• Provide strategic leadership to ensure client brand objectives are achieved across all agency disciplines
• Lead, mentor, and develop team members through coaching, training, and performance feedback
• Foster a collaborative, innovative, and growth-oriented team culture
• Manage internal teams to deliver work on time, on budget, and at a high standard of quality
• Conduct regular performance reviews and support professional development for direct reports
• Contribute to agency growth by identifying and supporting new business opportunities
• Participate in RFPs, pitches, and new business presentations
• Stay current on industry trends and competitive dynamics to inform strategic decisions
• Manage account financial health, including revenue projections, billing authorization, and budget oversight
• Partner with accounting to review aging reports and follow up on outstanding client payments

Account Director

Performance Marketing

• Conduct comprehensive keyword research to identify relevant search terms and opportunities for campaign optimization
• Develop and implement strategic paid search campaigns that are aligned with client objectives as well as budgets
• Create compelling ad copy and ad assets that drive clicks and conversions while maintaining consistency for each brand
• Monitor campaign performance, analyzing key metrics such as CTR, conversion rates, and ROAS
• Optimize campaign performance through ongoing testing and refinement of keywords, targeting, and ad assets
• Collaborate with cross-functional teams including designers, copywriters, and account managers to ensure campaign success
• Provide regular reports and insights to clients, highlighting campaign performance and recommending strategic adjustments
• Stay up to date on industry trends, best practices, and platform updates to continually enhance campaign effectiveness

Media Buyer, Paid Search

• Conduct comprehensive keyword research to identify relevant search terms and opportunities for campaign optimization.
• Develop and implement strategic paid search campaigns that are aligned with client objectives as well as budgets.
• Create compelling ad copy and ad assets that drive clicks and conversions while maintaining consistency for each brand.
• Monitor campaign performance, analyzing key metrics such as CTR, conversion rates, and ROAS.
• Optimize campaign performance through ongoing testing and refinement of keywords, targeting, and ad assets.
• Collaborate with cross-functional teams including designers, copywriters, and account managers to ensure campaign success.
• Provide regular reports and insights to clients, highlighting campaign performance and recommending strategic adjustments.
• Stay up to date on industry trends, best practices, and platform updates to continually enhance campaign effectiveness.