Associate Director, Marketing Excellence
BD
Manager, Marketing Planning and Strategy
Walmart
full-time
Posted on:
Location Type: Hybrid
Location: San Bruno • California, New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $202,000 per year
Job Level
Mid-LevelSenior
About the role
- Own the Marketplace narrative framework: operationalize value propositions, messaging pillars, and proof points; maintain a claims library with sourcing and cross-functional approvals (Biz Ops/ Legal/PR/Finance).
- Build the enablement toolkit: create and maintain one-pagers, pitch decks, battlecards, objection-handling guides, FAQs, and case studies; drive version control, localization, and distribution.
- Partner for impact: work closely with Sales/BD, Product Marketing, Growth/Lifecycle, and Creative to ensure a connected story from acquisition through growth.
- Editorial leadership for owned channels: set the brief and editorial calendar for Marketplace blog and site – partnering closely with our Owned Media Manager across all surfaces; uphold narrative consistency, quality, and SEO basics; publish with rigor and on-time delivery.
- Launch storytelling: translate new products, programs, and policies into clear positioning, feature/benefit narratives, and enablement materials for the field.
- Insights & measurement: define KPIs for content effectiveness (usage, influence on pipeline, engagement, conversion); surface insights and recommend optimizations.
- Process & governance: establish SOPs for content creation, review, approvals, and asset management (taxonomy, DAM metadata); run training and feedback loops with the field.
- Vendor/agency coordination as needed to scale content production and design.
Requirements
- 4–6 years in content marketing, product marketing, or content operations in B2B/SaaS/marketplaces; brand-side and/or agency experience preferred.
- Proven experience building messaging frameworks and sales enablement assets (claims-backed) that drive measurable outcomes.
- Excellent writing and editing skills—able to turn complex concepts into clear, concise, seller-friendly narratives.
- Claims rigor: comfort partnering with Legal/PR/Finance to substantiate and approve claims; disciplined sourcing and documentation.
- Strong project management across multiple workstreams; you bring order, timelines, and quality control to fast-moving programs.
- Analytical chops: translate performance data into insights and next steps; familiarity with enablement tools (e.g., Airtable, Hubspot) and web analytics.
- Collaborative communicator who builds trust with Sales/BD, Product, and Creative; comfortable with executive-level reviews.
- Passion for empowering entrepreneurs and creating content that helps sellers succeed on Walmart Marketplace.
- Nice to have: Marketplace or retail eCommerce experience; ABM familiarity; basic design literacy (Figma/Slides) to brief or fine-tune visuals.
Benefits
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingproduct marketingcontent operationsmessaging frameworkssales enablementwritingeditingproject managementdata analysisSEO
Soft skills
collaborative communicationtrust buildinganalytical thinkingorganizationquality controlstorytellingcreativitydisciplineadaptabilityleadership
