Senior Manager, Product Marketing – Audience Targeting
Walmart
full-time
Posted on:
Location Type: Office
Location: Hoboken • California • New Jersey • United States
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Salary
💰 $108,000 - $234,000 per year
Job Level
About the role
- Defining and owning the positioning, messaging, and narrative strategy for Walmart Connect’s Audience Targeting products.
- Identifying market opportunities and shaping data-driven product marketing strategies that influence product investment and GTM priorities.
- Acting as the voice of the customer and market to inform roadmap decisions and long-term strategy.
- Influencing senior stakeholders and cross-functional leaders without formal authority by leveraging customer insight, data, and strategic storytelling to drive alignment and decision-making.
- Establishing best practices and standards for how targeting capabilities are marketed, enabled, and sold.
- Leading cross-functional alignment across product, sales, marketing, and analytics teams to drive adoption and revenue impact.
- Mentoring and informally coaching PMMs and partners to raise the overall quality of product marketing output.
Requirements
- 5+ years of experience in product marketing or related GTM roles, with demonstrated ownership of multi-product or platform-level initiatives.
- 3+ years of experience in digital advertising, adtech, martech and related technology ecosystem including digital media and agencies.
- Proven ability to influence product strategy, roadmap prioritization, or GTM direction at a senior level.
- Track record of creating frameworks, narratives, or standards adopted by teams beyond direct scope.
- Exceptional communication skills in both writing and presentation.
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook).
Benefits
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingGTM strategydata-driven marketingdigital advertisingadtechmartechnarrative strategyframework creationstakeholder influencecross-functional leadership
Soft Skills
communication skillsstrategic storytellingmentoringcoachinginfluencing without authoritycustomer insightalignmentdecision-makingpresentation skillscollaboration