Walker Sands

Content Writer

• Help evolve and execute Walker Sands’ approach to executive and brand thought leadership across accounts
• Position clients as credible, differentiated voices in their industries
• Partner with PR, strategy and account teams to align thought leadership with media, speaking and brand opportunities
• Identify timely topics and narratives that connect client expertise to industry trends and conversations
• Write and edit a range of content, including thought leadership (bylines, LinkedIn posts, keynote materials, expert commentary) as well as blogs, ebooks, data reports, white papers, campaign assets and other marketing content
• Contribute to integrated content programs that support brand awareness, engagement and demand generation goals
• Collaborate directly with executives and subject matter experts to capture their voice and perspective, as well as with internal teams to develop content aligned to campaign objectives
• Translate complex or technical ideas into clear, engaging and authoritative content
• Ensure all content meets a high bar for quality, clarity and originality
• Serve as an internal expert on executive and brand thought leadership best practices
• Guide teams on tone, messaging and content formats that resonate with media and target audiences
• Contribute to the development of frameworks, examples and training that elevate thought leadership across the agency
• Identify opportunities to expand thought leadership programs for existing clients and connect them to broader content and campaign initiatives
• Present ideas and content to clients with confidence and clarity
• Provide editorial direction and feedback to other writers and team members
• Contribute to new business efforts through ideation and strategic input
• Flex across content types and priorities, stepping in to support high-priority or complex assignments beyond thought leadership
• Collaborate cross-functionally to ensure content aligns with broader campaign, communications and marketing goals

Senior Writer, Content

Public Relations

• Develop a deep understanding of each client’s industry, business, and audiences.
• Lead PR programs end‑to‑end — from strategy development to hands‑on execution — with confidence and clarity.
• Build and execute PR strategies that tell compelling stories and drive meaningful media coverage.
• Partner with Client Services to ensure programs align with clients’ business goals and deliver measurable value.
• Lead execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
• Own and lead media relations efforts, with strong existing relationships.
• Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
• Set clear expectations with clients and guide them through PR best practices.
• Track, analyze, and report on program performance using relevant metrics.
• Demonstrate the impact of PR efforts through thoughtful insights and data‑driven storytelling.
• Coach and mentor a team of PR professionals, supporting their growth and development.
• Foster a collaborative, high‑performing environment rooted in learning and shared expertise.
• Help shape internal processes that improve efficiency, quality, and team success.
• Stay ahead of shifts in the media landscape and emerging industry trends.
• Develop growing expertise in how AI is shaping the technology landscape and use that knowledge to contribute to messaging, research, and media outreach.
• Champion new tools, systems, and best practices that keep Walker Sands at the forefront of modern PR.

Senior PR Manager

• Own the development of sophisticated PR strategies for B2B tech clients, especially in industries like IT, cybersecurity, data, and AI.
• Confidently lead clients through strategic recommendations, program planning, and decision-making.
• Translate business goals and technical concepts into compelling, differentiated narratives.
• Oversee PR programs from strategy through execution, ensuring excellence at every stage.
• Guide teams in delivering high-impact media relations, thought leadership, and integrated communications initiatives.
• Partner with digital, content, and creative teams to deliver cohesive, multi-channel strategic communications programs.
• Serve as a trusted advisor to client stakeholders.
• Manage expectations, provide proactive counsel, and navigate complex communications challenges with confidence.
• Identify opportunities to expand and strengthen client relationships.
• Participate in new business efforts, from research to presentation.
• Mentor and coach PR team members, fostering growth, expertise, and collaboration.
• Model strong leadership, strategic thinking, and high-quality execution.
• Contribute to hiring, onboarding, and talent development across the PR team.
• Attend and encourage participation in networking events and industry panels.
• Help identify opportunities for operational or cultural improvements and share ideas with leadership.
• Stay ahead of emerging trends in tech, media, and communications.
• Maintain a deep understanding of the evolving AI landscape—including tools, media narratives, and industry applications—to ensure programs remain modern and competitive.
• Champion new tools, processes, and approaches that elevate our work and keep Walker Sands ahead of the curve.
• Help shape internal frameworks that improve efficiency, quality, and strategic rigor.

Associate PR Director

Vice President

• Serve as a senior strategic advisor for executive-level clients across brand, GTM, research and integrated marketing engagements.
• Translate business goals into holistic strategies that balance creativity, insight and performance.
• Oversee strategy for high-value accounts, ensuring cohesive planning across brand, earned, owned and paid channels.
• Lead strategic presentations, workshops and vision-setting engagements.
• Identify opportunities to expand client relationships through strategic foresight and performance learnings.
• Partner with cross-functional leaders to deliver unified, insight-led marketing programs.
• Contribute to new business pitches with compelling strategic narratives and frameworks.
• Lead development of measurement frameworks that connect brand and marketing activity to business impact.
• Partner with analytics teams to establish KPI models that clearly demonstrate marketing’s contribution to business impact.
• Advance performance storytelling to make insights actionable and engaging for clients and teams.
• Foster innovation in research, planning and measurement to guide how B2B brands grow in a complex marketing ecosystem.
• Partner with the SVP, Strategy to build, mentor and inspire a top-tier strategy team that combines analytical rigor with creative curiosity.
• Establish systems, workflows and best practices for strategic planning, measurement and delivery.
• Lead a psychologically safe, inclusive environment that prioritizes collaboration, learning and professional growth.
• Serve on the Senior Leadership Team, contributing to agency vision, growth and decision-making.
• Partner with the SVP, Strategy to support Strategy P& management, including profitability, utilization and resourcing efficiency.
• Collaborate with fellow leaders to align strategy with Walker Sands’ long-term business objectives.
• Represent Walker Sands’ strategic point of view externally through thought leadership, speaking engagements and industry partnerships.

Vice President – Strategy

Content Marketing Manager

• Develop content strategies that support integrated demand generation campaigns and conversion goals
• Partner with paid media, strategy, analytics and other teams to align messaging with audience, channel and campaign approach
• Guide the creation of key campaign assets, including emails, landing pages and lead generation content
• Use performance insights and testing to refine and improve content over time
• Support new business efforts through thoughtful strategy, scoping and client conversations
• Oversee and contribute to a range of content, including campaign assets, blogs, bylines, ebooks, white papers and research reports
• Step in as a lead writer or editor on complex or high-priority work
• Help clients translate complex ideas into clear, credible and engaging content
• Ensure content aligns with buyer needs, channel expectations and performance goals
• Act as a trusted advisor to clients, identifying opportunities to strengthen and expand content programs
• Manage and mentor 1–2 team members, providing ongoing feedback and support
• Help ensure projects are scoped appropriately and delivered efficiently
• Identify ways to improve processes, quality and collaboration across the team
• Contribute to broader team initiatives and training efforts

Associate Director – Content

• Lead high-impact PR programs. Serve as the executive representation on accounts, and develop strategies that drive meaningful visibility and business results for clients across earned, shared, and owned channels.
• Serve as a trusted advisor. Build strong partnerships with C-level and senior client leaders, offering strategic counsel that aligns with business objectives and fuels long-term growth.
• Drive business growth. Lead new business opportunities, from prospecting and pitching to scoping and onboarding. Expand existing accounts through strong client partnerships and proactive ideas.
• Identify and activate new revenue streams through the development of new offerings, expansion into adjacent service areas, and strategic external partnerships.
• Coach and mentor talent. Manage and inspire a team of PR professionals. Create opportunities for growth, champion professional development, and foster a culture of curiosity and collaboration.
• Elevate our Boston presence. Partner with agency leadership to strengthen our regional footprint through networking, community engagement, and brand visibility efforts.
• Champion innovation. Stay on the pulse of emerging trends in media, AI, and analytics. Bring new tools and approaches that enhance our capabilities and results.
• Deliver measurable impact. Set clear KPIs and report on business outcomes. Use data-driven insights to optimize programs and demonstrate the value of communications.

Vice President, Public Relations

• Lead high-value PR programs with a focus on shaping stories, developing communications strategies, and overseeing execution across earned media, social media, analyst and influencer relations.
• Act as a trusted advisor and thought partner to senior-level client contacts.
• Demonstrate a strong understanding of your clients’ industries, businesses and audiences. Develop deep subject matter expertise and ensure programs align to clients’ marketing and business objectives.
• Set KPIs for client programs, with a focus on generating results that meet clients’ goals, and bringing a sophisticated understanding of various metrics that clearly demonstrate the impact of communications programs.
• Manage a team of PR Managers and Media Relations Specialists, fostering a culture of lifelong learning, curiosity and collaboration.
• Take an agency-first mindset to support business growth, including proposal development and presentation for new PR business, and collaborating with cross-functional agency services leaders to grow existing accounts.
• Advance Walker Sands’ innovative approach to PR and communications by keeping a pulse on the evolving media landscape and embracing technology like AI to bolster creativity.