Walker Sands

Public Relations

• Lead high-impact PR programs. Serve as the executive representation on accounts, and develop strategies that drive meaningful visibility and business results for clients across earned, shared, and owned channels.
• Serve as a trusted advisor. Build strong partnerships with C-level and senior client leaders, offering strategic counsel that aligns with business objectives and fuels long-term growth.
• Drive business growth. Lead new business opportunities, from prospecting and pitching to scoping and onboarding. Expand existing accounts through strong client partnerships and proactive ideas.
• Identify and activate new revenue streams through the development of new offerings, expansion into adjacent service areas, and strategic external partnerships.
• Coach and mentor talent. Manage and inspire a team of PR professionals. Create opportunities for growth, champion professional development, and foster a culture of curiosity and collaboration.
• Elevate our Boston presence. Partner with agency leadership to strengthen our regional footprint through networking, community engagement, and brand visibility efforts.
• Champion innovation. Stay on the pulse of emerging trends in media, AI, and analytics. Bring new tools and approaches that enhance our capabilities and results.
• Deliver measurable impact. Set clear KPIs and report on business outcomes. Use data-driven insights to optimize programs and demonstrate the value of communications.

Vice President, Public Relations

• Lead high-value PR programs with a focus on shaping stories, developing communications strategies, and overseeing execution across earned media, social media, analyst and influencer relations.
• Act as a trusted advisor and thought partner to senior-level client contacts.
• Demonstrate a strong understanding of your clients’ industries, businesses and audiences. Develop deep subject matter expertise and ensure programs align to clients’ marketing and business objectives.
• Set KPIs for client programs, with a focus on generating results that meet clients’ goals, and bringing a sophisticated understanding of various metrics that clearly demonstrate the impact of communications programs.
• Manage a team of PR Managers and Media Relations Specialists, fostering a culture of lifelong learning, curiosity and collaboration.
• Take an agency-first mindset to support business growth, including proposal development and presentation for new PR business, and collaborating with cross-functional agency services leaders to grow existing accounts.
• Advance Walker Sands’ innovative approach to PR and communications by keeping a pulse on the evolving media landscape and embracing technology like AI to bolster creativity.

PR Director

Account Manager

• Lead up to 2 large, multi-service accounts as the primary senior strategist and relationship manager.
• Works with services teams to define program goals and strategy; monitors results and client business impact; builds client relationships; and manages account profitability, client health and renewals.
• Serve as senior oversight for a portfolio of large, integrated and/or high-value accounts, establishing trusted advisor relationships with senior client stakeholders (e.g., CEOs, CMOs) and senior point of contact for internal service teams.
• Act as a strategic advisor to clients, providing expert guidance on marketing trends, opportunities, and best practices.
• Provide strategic direction for client programs, ensuring alignment with client goals and agency capabilities.
• Navigate high-stakes client conversations, including budget discussions, quality concerns, and sensitive business challenges such as leadership transitions or budget cuts.
• Lead the development of integrated marketing plans and campaigns with a deep understanding of B2B industries (tech, SaaS, professional services).
• Produce and present client-facing reports that demonstrate the business value of our programs to clients.
• Identify opportunities for account growth, cross-selling, and upselling while maintaining strong client satisfaction.
• Collaborate with the head of Client Services to establish and achieve departmental goals, ensuring alignment with agency objectives.
• Provide department leadership including: managing utilization for those in the coaching tree, contributing to department process improvement and innovation, and shaping department training to elevate the skillsets of account management staff.
• Coach junior Client Services team members, including Associate Account Directors, Account Directors and Senior Account Directors, while overseeing a broader team of up to 15 team members.
• Inspire, mentor and motivate team members to produce great work and develop expertise.
• Lead and mentor cross-functional teams on key accounts, ensuring seamless collaboration and outstanding results.

Vice President, Public Relations

PR Director

Vice President, Account Management