W.E. O'Neil Construction

Marketing

• Manage development and ongoing implementation of corporate brand.
• Provide consistency in brand and how we talk about ourselves.
• Collaborate with business development team to develop and execute pursuit planning activities to win new business, assist in selecting presentation team.
• Develop branded presentations and proposals with targeted messaging.
• Represent the firm to clients, peer organizations, and business associates.
• Manage development of innovative promotions to connect with target audience.
• Interview technical team for project content and stories.
• Oversee storyboarding for professional photography, videography, and pursuits.
• Manage quality control for all marketing deliverables.
• Monitor legislative and/or regulatory activities that could affect the need for services.
• Analyze research data related to clients; competitors; past, current, and prospective markets; present findings to leadership.
• Participate in macro and micro SWOT analyses in collaboration with leadership and business development team.
• Conduct a marketing audit and present findings to leadership.
• Participate in strategic planning in collaboration with firm leadership and business development team.
• Participate in creation of the marketing plan and budget.
• Manage implementation of the firm’s marketing plan in conjunction with the corporate mission.
• Assist leadership team in developing and driving strategic initiatives forward.
• Oversee and assist in development of CRM and content management systems.
• Collaborate with business development team to initiate, develop, and manage contact with current clients.
• Conduct post-presentation debriefing internally and with the prospective client.
• Analyze and interpret results of client perception surveys and satisfaction studies; present findings to leadership.
• Develop initiatives and thought leadership content for collateral materials, website, blogs, media, print, video, and virtual site tours based on marketing plan strategies.
• Assist in identifying metrics to track strategic initiatives and marketing success; present findings to leadership.
• Manage marketing expenditures to ensure consistency with the budget.
• Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity.
• Manage office’s public relations, and/or collaborate with OII or specialized consultants to generate publicity for the firm.
• Manage trade show and special event planning, execution, and follow up.
• Write articles, case studies, and white papers.
• Maintain internal communications program to facilitate information sharing within the firm; inform and involve principals and technical staff regarding marketing efforts.
• Mentor others in business/social etiquette and protocol.
• Manage selection and implementation of marketing vendors and consultants, including videographers.
• Actively participate in professional and community organizations, including SMPS, as well as AIA, ACEC, AGC, ULI, PWC, and others.

Marketing Manager