Vumedi

Performance Marketing

• Own the demand generation strategy and annual plan to support Vumedi's bookings target across pharma brand teams, agencies, and biotech advertisers.
• Build account-level targeting and segmentation for ABM programs across top pharma advertisers and key holding company agencies.
• Own pipeline coverage, conversion rates, CAC, and CAC payback across marketing-sourced and influenced opportunities as well as BD outreach. Report monthly to the executive team on contribution to new business opportunities and bookings.
• Build the campaign operating system: launch playbooks, creative brief templates, channel SLAs, and reporting cadences that scale across product launches and brand campaigns.
• Define the experimentation roadmap across paid, lifecycle, and content channels with documented win rates and budget reallocation decisions.
• Partner with Product Marketing, Content, BD, and Sales to translate positioning into campaign briefs and ensure SDR follow-up converts inbound demand into qualified pipeline.
• Partner with Marketing Ops on attribution, lead routing, and platform strategy across HubSpot, Salesforce, ABM tooling, and paid media platforms.
• Lead conference and event marketing strategy across priority pharma and HCP marketing events, including pre-event, on-site, and post-event programs.
• Drive awareness and demand for product launches through integrated campaigns spanning paid media, content, lifecycle, and field activation.

Director of Demand Generation

Sales

• Develop and execute the sales strategy to achieve revenue and growth targets.
• Lead, mentor, and inspire a dynamic sales team, providing guidance and coaching to maximize their potential.
• Foster a high-performance sales culture focused on exceeding customer expectations and driving results.
• Collaborate with the executive team to define sales goals, objectives, and key performance indicators (KPIs).
• Develop and implement strategic sales plans and initiatives to expand market share and enhance VuMedi's competitive position.
• Build and maintain strong relationships with key clients, stakeholders, and industry partners.
• Identify customer needs, market trends, and competitive insights to shape product and service offerings.
• Oversee all aspects of the sales process, from lead generation to deal closure.
• Establish and optimize sales processes, ensuring efficiency, accuracy, and scalability.
• Implement and manage sales technology tools and CRM systems to drive productivity.
• Regularly analyze sales performance data, identify trends, and develop actionable insights.
• Implement data-driven decision-making to continuously improve sales strategies and tactics.
• Manage the sales budget effectively, allocating resources to maximize ROI.
• Work with finance to ensure accurate forecasting and reporting of sales revenue.
• Ensure that the sales team operates in compliance with industry regulations and VuMedi's ethical standards.

Director of Demand Generation

Vice President, Sales