Vumedi

Chief Marketing Officer

• Take full ownership of product marketing strategies for our range of commercial products and solutions aimed at pharmaceutical and medical device companies.
• Lead the development and packaging of advertising and sponsorship products, ensuring they meet market needs and are positioned for success.
• Codify and simplify packaging to set up Vumedi for scale as the company grows sales team and customer success professionals.
• Lead, manage and develop the product marketing team, setting clear priorities and holding the team accountable to outcomes.
• Strategically position our products in the market and develop competitive pricing strategies to maximize revenue and market share.
• Keep abreast of industry trends, competitor activities, and market needs, using insights to inform product marketing strategies.
• Define tailored strategies for different customer segments as Vumedi expands to all of medicine.
• Work closely with product management, sales, and marketing teams to ensure alignment on product marketing initiatives and goals.
• Work closely with sales on complex opportunities and account strategies.
• Engage with customers and leverage feedback to refine product offerings and marketing approaches.
• Own and update Vumedi’s customer journey from new prospects to multi-year repeat customers.
• Ensure that all product marketing efforts align with the company's brand and messaging guidelines.
• Act as the internal expert of customer personas, becoming the ‘voice of the customer’ within Vumedi.
• Define and track key performance metrics to evaluate the effectiveness of product marketing strategies.
• Build out and maintain the internal and externals materials and process documents related to the products that you oversee.

Director of Product Marketing

Performance Marketing

• Own the demand generation strategy and annual plan to support Vumedi's bookings target across pharma brand teams, agencies, and biotech advertisers.
• Build account-level targeting and segmentation for ABM programs across top pharma advertisers and key holding company agencies.
• Own pipeline coverage, conversion rates, CAC, and CAC payback across marketing-sourced and influenced opportunities as well as BD outreach. Report monthly to the executive team on contribution to new business opportunities and bookings.
• Build the campaign operating system: launch playbooks, creative brief templates, channel SLAs, and reporting cadences that scale across product launches and brand campaigns.
• Define the experimentation roadmap across paid, lifecycle, and content channels with documented win rates and budget reallocation decisions.
• Partner with Product Marketing, Content, BD, and Sales to translate positioning into campaign briefs and ensure SDR follow-up converts inbound demand into qualified pipeline.
• Partner with Marketing Ops on attribution, lead routing, and platform strategy across HubSpot, Salesforce, ABM tooling, and paid media platforms.
• Lead conference and event marketing strategy across priority pharma and HCP marketing events, including pre-event, on-site, and post-event programs.
• Drive awareness and demand for product launches through integrated campaigns spanning paid media, content, lifecycle, and field activation.

Director of Demand Generation

Sales

• Develop and execute the sales strategy to achieve revenue and growth targets.
• Lead, mentor, and inspire a dynamic sales team, providing guidance and coaching to maximize their potential.
• Foster a high-performance sales culture focused on exceeding customer expectations and driving results.
• Collaborate with the executive team to define sales goals, objectives, and key performance indicators (KPIs).
• Develop and implement strategic sales plans and initiatives to expand market share and enhance VuMedi's competitive position.
• Build and maintain strong relationships with key clients, stakeholders, and industry partners.
• Identify customer needs, market trends, and competitive insights to shape product and service offerings.
• Oversee all aspects of the sales process, from lead generation to deal closure.
• Establish and optimize sales processes, ensuring efficiency, accuracy, and scalability.
• Implement and manage sales technology tools and CRM systems to drive productivity.
• Regularly analyze sales performance data, identify trends, and develop actionable insights.
• Implement data-driven decision-making to continuously improve sales strategies and tactics.
• Manage the sales budget effectively, allocating resources to maximize ROI.
• Work with finance to ensure accurate forecasting and reporting of sales revenue.
• Ensure that the sales team operates in compliance with industry regulations and VuMedi's ethical standards.

Director of Product Marketing

Director of Demand Generation

Vice President, Sales