Director of Demand Generation

Vumedi

Director of Demand Generation for Vumedi, driving qualified leads and revenue growth through demand generation strategy. Managing digital and field programs while collaborating with teams to enhance business performance.

Posted 5/29/2026full-time🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the demand generation strategy and annual plan to support Vumedi's bookings target across pharma brand teams, agencies, and biotech advertisers.
Build account-level targeting and segmentation for ABM programs across top pharma advertisers and key holding company agencies.
Own pipeline coverage, conversion rates, CAC, and CAC payback across marketing-sourced and influenced opportunities as well as BD outreach. Report monthly to the executive team on contribution to new business opportunities and bookings.
Build the campaign operating system: launch playbooks, creative brief templates, channel SLAs, and reporting cadences that scale across product launches and brand campaigns.
Define the experimentation roadmap across paid, lifecycle, and content channels with documented win rates and budget reallocation decisions.
Partner with Product Marketing, Content, BD, and Sales to translate positioning into campaign briefs and ensure SDR follow-up converts inbound demand into qualified pipeline.
Partner with Marketing Ops on attribution, lead routing, and platform strategy across HubSpot, Salesforce, ABM tooling, and paid media platforms.
Lead conference and event marketing strategy across priority pharma and HCP marketing events, including pre-event, on-site, and post-event programs.
Drive awareness and demand for product launches through integrated campaigns spanning paid media, content, lifecycle, and field activation.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing or related field, or equivalent work experience
8+ years of B2B demand generation experience, including 3+ years owning a pipeline number at a SaaS, media, or healthcare company.
Track record running integrated campaigns targeting enterprise buyers with 6+ month sales cycles and multiple stakeholders.
Hands-on expertise across paid search, paid social (LinkedIn especially), lifecycle and email marketing, and website conversion optimization.
Hands-on experience with HubSpot and Salesforce.
AI fluency required. You actively use AI tools to scale content production, analysis, and campaign workflows.
Comfortable in spreadsheets and BI tools. You can pull pipeline reporting, identify what's working, and make budget reallocation decisions without waiting for Ops.
Experience partnering with Sales leadership and influencing executive stakeholders on pipeline strategy and resource allocation.
Fluency in pharma marketing, HCP audiences, and the agency ecosystem.

Benefits

Comp & perks

Career changing opportunity to help build a healthcare startup with an exponentially growing viewership
Make a direct impact in the growth of the company
Be a part of a company that is beloved by doctors and improves patient care every day

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationpipeline managementaccount-based marketingcampaign managementconversion optimizationemail marketingpaid mediacontent marketingdata analysisbudget management

Soft Skills

strategic planningcollaborationinfluencingcommunicationleadershipproblem-solvinganalytical thinkingcreativityadaptabilitystakeholder management