vSplash

Social Media Manager

vSplash

full-time

Posted on:

Origin:  • 🇮🇳 India

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Job Level

SeniorLead

About the role

  • Lead social media content and creative delivery for US-based small businesses
  • Manage a team of Social Media Specialists and ensure content resonates with US audiences while meeting quality standards
  • Establish and maintain a robust quality assurance system for content, including outputs from tools/LLMs
  • Continuously assess content quality and provide general and targeted feedback to agents
  • Perform root cause analysis on quality issues and implement preventive measures with Operations Manager
  • Handle partner and client interactions related to quality concerns and escalations
  • Design and deliver training modules, assessments, and refresher sessions for new and existing team members
  • Support hiring through pre-hiring assessments and interviews to ensure cultural/linguistic fit
  • Share insights and trends with leadership on quality parameters, performance, and audience resonance
  • Collaborate with Operations Manager to balance quality standards with SLA and delivery goals

Requirements

  • Excellent command of written English and comprehension, proficiency in American English, conversational styles, culture, and geography
  • Strong eye for detail and ability to coach teams on quality
  • Strong communication, leadership, and problem-solving abilities
  • Hands-on experience with tools like LLMs (ChatGPT, Gemini), Canva, and social media ad/content platforms (Meta Business Suite, Google Ads, LinkedIn Ads, or similar)
  • Degree in Marketing, Communications, Journalism, Business, or a related field (postgraduate degree is an advantage)
  • 10+ years of overall experience in Social Media Marketing (covering posts and ads across platforms)
  • At least the last 3 years focused on managing posts and ads for US-based small businesses or agencies
  • Experience across multiple industries preferred, ideally managing content and campaigns for 30–50 US businesses
  • Experience managing a team of Social Media Specialists
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