Lead social media content and creative delivery for US-based small businesses
Manage a team of Social Media Specialists and ensure content resonates with US audiences while meeting quality standards
Establish and maintain a robust quality assurance system for content, including outputs from tools/LLMs
Continuously assess content quality and provide general and targeted feedback to agents
Perform root cause analysis on quality issues and implement preventive measures with Operations Manager
Handle partner and client interactions related to quality concerns and escalations
Design and deliver training modules, assessments, and refresher sessions for new and existing team members
Support hiring through pre-hiring assessments and interviews to ensure cultural/linguistic fit
Share insights and trends with leadership on quality parameters, performance, and audience resonance
Collaborate with Operations Manager to balance quality standards with SLA and delivery goals
Requirements
Excellent command of written English and comprehension, proficiency in American English, conversational styles, culture, and geography
Strong eye for detail and ability to coach teams on quality
Strong communication, leadership, and problem-solving abilities
Hands-on experience with tools like LLMs (ChatGPT, Gemini), Canva, and social media ad/content platforms (Meta Business Suite, Google Ads, LinkedIn Ads, or similar)
Degree in Marketing, Communications, Journalism, Business, or a related field (postgraduate degree is an advantage)
10+ years of overall experience in Social Media Marketing (covering posts and ads across platforms)
At least the last 3 years focused on managing posts and ads for US-based small businesses or agencies
Experience across multiple industries preferred, ideally managing content and campaigns for 30–50 US businesses
Experience managing a team of Social Media Specialists