VIU Eyewear

Customer Success Manager

• Responsible for defining, implementing and continuously optimizing the customer relationship strategy
• Maintaining lifelong active customer engagement
• Close collaboration with colleagues in the Marketing team
• Developing a new loyalty and referral program
• Responsible for E-mail & direct marketing end-to-end (marketing campaigns, automations and reactivations)
• Reporting on all CRM activities, setting up A/B tests and developing segmentation strategies
• Working in a data-driven way and making intensive use of tools such as Google Analytics and the data warehouse
• Leveraging potential from AI tools

CRM Manager