CRM Manager

VIU Eyewear

CRM Manager managing customer relationship strategy and optimizing customer lifecycle at VIU's marketing team in Munich or remotely.

Posted 6/4/2026full-timeMünchen • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Responsible for defining, implementing and continuously optimizing the customer relationship strategy
Maintaining lifelong active customer engagement
Close collaboration with colleagues in the Marketing team
Developing a new loyalty and referral program
Responsible for E-mail & direct marketing end-to-end (marketing campaigns, automations and reactivations)
Reporting on all CRM activities, setting up A/B tests and developing segmentation strategies
Working in a data-driven way and making intensive use of tools such as Google Analytics and the data warehouse
Leveraging potential from AI tools

Requirements

What you’ll need

Minimum 3 years’ professional experience in a similar role in B2C marketing in the DACH region (Germany, Austria, Switzerland)
Ideally experience in an omnichannel (retail + e‑commerce) environment, either in-house or at an agency
Strong analytical skills and a deep understanding of marketing KPIs
A creative mindset for optimal target-group communication
Experience with customer journeys and customer segmentation
Knowledge of various Customer Relationship Management tools; experience with Brevo is an advantage
Experience with Google Analytics and ideally with analyses in a data warehouse
Proactive in identifying optimization opportunities while keeping an overview of strategic priorities
Fluent in German and English; French skills are a plus

Benefits

Comp & perks

Flexibility in working hours and location to support your work–life balance
Personal and professional development through the VIUcademy, honest feedback and room for ideas
Tailored onboarding with regular feedback
We care for your mental health and well‑being (including a sports subscription subsidy via Wellpass) and, of course, your vision with our Frames & Shades
28 vacation days, increasing with tenure — including options for sabbaticals or unpaid leave
Fair compensation and the opportunity to purchase VIU shares
Employer contribution to your company pension plan
Access to Corporate Benefits with numerous discounts at other brands

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2C marketingcustomer relationship strategymarketing campaignsA/B testingcustomer segmentationdata analysiscustomer journeysmarketing KPIsomnichannel marketing

Soft Skills

analytical skillscreative mindsetproactivecollaborationcommunication