Senior Director, Food Service
Vita Coco
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $180,000 - $210,000 per year
Job Level
About the role
- Lead end-to-end food service strategy, driving volume, revenue, and profit growth across all segments
- Own the Food Service P&L, including pricing, trade spend, and contract negotiations
- Establish KPIs, forecasting, and performance tracking to guide decision-making
- Define and execute national and regional broadline distribution strategy
- Oversee distributor management, including sales execution, incentives, and compliance
- Build and optimize relationships across broadline, DSD, and specialty distributors
- Act as the primary liaison across internal teams (sales, supply chain, marketing, finance) and distribution partners
- Own senior relationships with top food service customers, distributors, and strategic partners
- Identify and close high-impact partnerships across QSR, fast casual, hospitality, fitness, travel, and entertainment
- Serve as the executive-level representative for Vita Coco within the food service industry
- Build relationships with top national accounts, regional operators, and key industry stakeholders
- Coach and mentor team members while fostering a culture of ownership and accountability
Requirements
- Min 10–12+ years of experience in food service and on-premise
- Beverage experience preferred
- Proven track record of owning a P&L and scaling a food service or distribution business
- Deep experience with broadline and DSD distribution
- Strong network across top food service customers and industry partners
- Demonstrated success in business development, contract negotiation, and strategic partnerships
- Experience leading cross-functional initiatives and building teams
Benefits
- Opportunity to build and shape strategy from the ground up while still being a part of the #1 coconut water brand
- High visibility with direct impact on revenue, distribution, and brand presence
- Fast-paced, collaborative, and fun culture
- Expand ESG impact within Foodservice
- Be part of a winning team!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
P&L managementcontract negotiationbusiness developmentKPI establishmentforecastingperformance trackingdistribution strategysales executionincentive managementcompliance oversight
Soft Skills
leadershiprelationship buildingcoachingmentoringcross-functional collaborationstrategic thinkingcommunicationaccountabilityownershipnetworking