Vita Coco

Sales

• Develop plans to execute all sales objectives in your territory.
• Lead innovation launches and drive excitement throughout the network.
• Organize retail programs and effectively prioritize them with your distributor.
• Execute market blitzes and provide insights into market conditions.
• Sell critical displays that draw attention to the brand, partnering with on-site team to optimize sell-through.
• Execute display standards across key accounts.
• Oversee point‑of‑sale materials for both internal and distributor partners.
• Provide consistent communication on retail execution.
• Highlight accomplishments and clearly outline follow-up needs for distributor.
• Deliver regular trade recaps highlighting wins and opportunities for distributor sales managers.
• Establish and maintain strong partnerships with the Distributor Sales teams to amplify overall sales effectiveness.
• Utilize CRM Tools to build account call history, record accomplishments and optimize daily schedule.
• Maintain relationships and conduct regular business meetings with District Managers at critical retailers.

Retail Sales Manager, North Shore/Central/Western

Business Development Rep

• Lead market research efforts across the USA to achieve product distribution, display execution, and drive revenue goals.
• Create marketing and distribution strategies for the food service channel and represent the company to broadline distributor partners in all business development-oriented activities.
• Plan and execute innovative product launches, new retail programs, and assist with market blitzes within broadline distributors.
• Promote the full Vita Coco range at each account, achieve KPIs, secure product displays, and expand distribution availability.
• Use VIP Karma to track account visits, record achievements, and streamline your daily schedule.
• Gather and interpret data on customer purchase patterns; review monthly sales reports to spot opportunities and evaluate underperforming accounts.
• Coordinate and support tradeshow activities for Broadline teams.
• Build strong partnerships with Broadline Sales, sharing best practices.
• Establish and nurture relationships with key retail accounts while opening new accounts to boost brand visibility and distribution.
• Communicate regularly about distribution execution, highlighting successes and necessary follow-ups from major activities.
• Assess and audit individual accounts and execution after each visit.
• Partner with the Field Marketing team to support retail and consumer activities whenever in the market.

Business Development Manager – FoodService

Manager

• Develop and execute a robust channel strategy with key internal stakeholders
• Guide, coach and develop a National Broker network to achieve key goals and KPIs
• Manage and cultivate Marketing and Promotional programs to achieve case volume and dollar volume goals
• Develop and execute strong retailer relationships to strategize key opportunities to build business, i.e. new products, promotional planning, and space management
• Conduct regular reviews with key internal stakeholders, brokers and retailers of business performance, promotion strategies, planograms
• Regular volume forecast and promotional budget tracking and accountability

National Accounts Manager – Whole Foods, Sprouts

Director

• Directs DSD distribution strategy for the Foodservice channel across both KDP and ISO partners
• Collaborate with KDP and ISO Foodservice leadership to expand Vita Coco distribution and drive growth
• Oversees a team of Foodservice Distribution Managers, focusing on DSD Foodservice execution and identifying new regional account opportunities
• Works closely with DSD VC Leaders to prioritize Foodservice initiatives alongside national and regional broadline distribution strategies, extending beyond retail
• Manages distributor relationships, including sales performance, volume growth, incentives, and regulatory compliance
• Serves as the primary liaison between distributors and internal departments such as sales, supply chain, marketing, and finance
• Supports the development and accuracy of monthly S&OP forecasts
• Develops and implements action plans to address and rectify performance gaps
• Recruits, manages, and develops Foodservice Distribution Managers to strengthen relationships with distributors and key customers, and to address non-commercial business opportunities
• Provides direction and constructive feedback to teams to foster strength-based development and growth
• Build strong partnerships with Sales, Marketing, Operations, Innovation, and RTM teams to ensure cohesive cross-functional collaboration

Retail Sales Manager, North Shore/Central/Western

Business Development Manager – FoodService

National Accounts Manager – Whole Foods, Sprouts

Director of DSD, FoodService