Vita Coco

Director, Field Execution

Vita Coco

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $150,000 - $160,000 per year

Job Level

Lead

About the role

  • Build and facilitate training programs covering retail execution, merchandising standards, sales fundamentals, and distributor management best practices
  • Conduct in-market training sessions with RSMs
  • Develop and maintain training assets, playbooks, videos, guides, and job aids
  • Lead onboarding for new RSMs
  • Reinforce adoption of tools including Karma, VIP, PowerBI, BatchGeo, and more
  • Conduct field rides to assess performance gaps and recommend targeted training
  • Support successful innovation launches through clear communication and execution-focused training
  • Align closely with DSD Team Leaders (VPs, Directors, and Market Managers) to ensure processes are followed by RSMs
  • Work with Marketing on shopper programming, POS deployment, retail standards, and category selling tools
  • Provide feedback and insights to DSD Leadership Team
  • Partner with Supply Chain Coordinators and Distributor Ops teams to resolve execution and inventory challenges
  • Generate actionable market and distributor insights for Sales Leadership
  • Support tracking of KPIs tied to strategic initiatives, launches, and retail programs
  • Measure training impact and adjust programming based on field needs

Requirements

  • 15+ years of field sales, merchandising, distributor management, or training experience (CPG/beverage preferred)
  • Strong understanding of retail execution and DSD distributor structures
  • 10+ years of experience coaching field teams and influencing without direct authority
  • Excellent facilitation, communication, and presentation skills
  • Ability to interpret performance data and turn insights into training or action
  • Strong relationship-building skills and cross-functional collaboration
  • A growth mindset with passion for elevating people and performance
Benefits
  • Full range of medical, financial, and/or other benefits
  • Bonus and/or long-term incentive units may be provided as part of the compensation package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
training program developmentretail executionmerchandising standardssales fundamentalsdistributor managementperformance assessmentKPI trackingdata interpretationcoachingfield sales
Soft Skills
facilitationcommunicationpresentationrelationship buildingcross-functional collaborationinfluencinggrowth mindsetpassion for performanceadaptabilityfeedback provision