National Account Manager – Strategic Retail
WernerCo.
Job Level
JuniorMid-Level
About the role
- Lead efforts in stores to achieve product distribution, display execution, and revenue goals in the Market.
- Focus on distribution, display and shelf set opportunities for the Top 100 accounts in the assigned territory.
- Represent the company to distributor partners in all sales-oriented activities and forge strong partnership with Distributor Sales team.
- Plan and prepare innovation launches, new retail programs and market blitzes.
- Sell the entire Vita Coco portfolio at account level and achieve KPIs on cases sold, displays, and new distribution availability.
- Utilize VIP Karma to build account call history, record accomplishments and optimize daily schedule.
- Analyze monthly sales reports to identify opportunities and assess under-performing accounts.
- Develop and maintain relationships with key retail accounts and open new accounts to grow brand visibility and distribution.
- Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needed from distributors and district managers.
- Build, move and improve display execution and/or product placement to establish best location for sales and measure/audit individual accounts after each visit.
- Support consumer and retail activity by working with the Field Marketing team when in market.
- Entry-level remote role covering the surrounding Atlanta, GA area and reporting directly to the Director of Sales.
Requirements
- 0-2 years of professional Sales or Distributor experience, preferably within the Food & Beverage or CPG industry
- Must have the ability to lift cases of product between 10-35 pounds.
- Must have a valid driver’s license and own vehicle to travel.
- Must be able to stand and walk for long periods of time.
- Must have the ability to place product on overhead shelving.
- Must have the ability to travel between multiple accounts each day if needed.
- Proven ability to approach accounts in an innovative and creative way to expand the business.
- Ability to formulate account strategies and execute against them and analyze sales data; trade/business analytics.
- Professional demeanor in working with co-workers, distributors, retail reps, and customers.
- Exceptional customer service, interpersonal and communication skills (both written and verbal).
- Creative presentation, public speaking, and premium selling skills
- A team player who also can work well independently.
- Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)
