Visualsoft Ltd

Head of SEO

Visualsoft Ltd

full-time

Posted on:

Location Type: Hybrid

Location: Stockton-on-Tees • United Kingdom

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Job Level

Lead

About the role

  • - Lead the SEO department and mentor the Pillar Leads (Strategy, Tech, Content, PR) to deliver best-in-class services.
  • - Develop and refine processes to ensure consistent quality and efficiency across all client PODs and empower your Pillar Leads to contribute and create such processes.
  • - Build and implement training programmes to keep the team’s expertise cutting-edge, encourage self-learning but also impart your own expertise regularly.
  • - Inspire your team and others using your knowledge, passion and leadership skills. Strive to empower collaboration, critical thinking and bring your team on the journey together.
  • - Work closely with other Digital Marketing HOD’s to align SEO strategies with broader marketing objectives.
  • - Also work closely with the Digital Marketing SLT to ensure the SEO service is strategically sound, commercially viable and deliverable.
  • - Champion innovation. Ensure SEO strategies evolve with market trends (such as AI Search and E-E-A-T) and client needs.
  • - Lead on SEO strategies for key client pitches, high-value renewals, and escalations while bringing senior team members with you on the journey. You will tailor solutions to unique client goals.
  • - Act as the senior point of contact for our most strategic accounts to ensure client confidence in our delivery, you don’t do the day-to-day, but you represent the pinnacle of ownership to those clients for the SEO service.

Requirements

  • - Extensive experience in SEO with a deep understanding of all four pillars: Strategy, Content, Technical SEO, and Outreach/PR.
  • - Proven ability to deliver successful SEO strategies that align with client and/or agency goals.
  • - Senior leadership experience with a history of managing managers (Pillar Leads) and fostering collaboration in a matrix or POD structure.
  • - A track record of driving innovation and integrating emerging trends (such as AI or SGE) into strategies.
  • - Analytical expertise with a results-oriented mindset.
  • - Strong communication skills with experience in client-facing and external representation roles.
  • - Ability to listen, inspire and bring others together to achieve objectives.
  • **Core Competences, Skills and Personal Attributes**
  • - Strategic Vision and Leadership: Demonstrates the ability to shape and communicate a clear strategic vision for clients and internal teams. Aligns initiatives with market opportunities and client goals.
  • - Effective Line Management: Demonstrates strong leadership and mentoring skills. Fosters a culture of collaboration, innovation, and growth within the team. Provides clear direction, constructive feedback, and support to team members to enable them to excel in their roles.
  • - Collaboration and Influencing: Thrives in cross-functional environments. Fosters strong relationships across teams and drives alignment without direct authority.
  • - Industry Expertise and Insight: Deep understanding of eCommerce and SEO. Able to identify trends, challenges, and opportunities to inform innovative strategies.
  • - Commercial Acumen: Skilled at understanding the broader business landscape, including client pain points and industry challenges, to develop strategies that drive measurable success.
  • - Innovation and Creativity: Passionate about pioneering new approaches, tools, and technologies to elevate client solutions and agency offerings.
  • - Effective Communication: Exceptional verbal and written communication skills. Adept at translating complex concepts into clear, actionable insights for both technical and non-technical audiences.
  • - Presentation and Representation: Comfortable in public-facing roles. Showcases thought leadership at events, conferences, and media engagements. Always professional, approachable and leads by example.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOTechnical SEOContent StrategyOutreachAI SearchSGEAnalytical ExpertiseStrategic VisionInnovationCollaboration
Soft Skills
LeadershipMentoringCommunicationInspirationCollaborationInfluencingEffective Line ManagementCreativityPresentationClient-facing