Visualsoft Ltd

Conversion Rate Optimizer

• Own client portfolio and implement CRO strategies
• Ensure strategies align with business objectives and deliver measurable impact
• Drive improvements in website performance
• Adapt to evolving client needs
• Collaborate with internal teams to enhance CRO methodologies
• Ensure high-quality execution of CRO services
• Maintain high client retention and satisfaction
• Share results and best practices across the business

CRO Strategist

SEO Marketing

• - Lead the SEO department and mentor the Pillar Leads (Strategy, Tech, Content, PR) to deliver best-in-class services.
• - Develop and refine processes to ensure consistent quality and efficiency across all client PODs and empower your Pillar Leads to contribute and create such processes.
• - Build and implement training programmes to keep the team’s expertise cutting-edge, encourage self-learning but also impart your own expertise regularly.
• - Inspire your team and others using your knowledge, passion and leadership skills. Strive to empower collaboration, critical thinking and bring your team on the journey together.
• - Work closely with other Digital Marketing HOD’s to align SEO strategies with broader marketing objectives.
• - Also work closely with the Digital Marketing SLT to ensure the SEO service is strategically sound, commercially viable and deliverable.
• - Champion innovation. Ensure SEO strategies evolve with market trends (such as AI Search and E-E-A-T) and client needs.
• - Lead on SEO strategies for key client pitches, high-value renewals, and escalations while bringing senior team members with you on the journey. You will tailor solutions to unique client goals.
• - Act as the senior point of contact for our most strategic accounts to ensure client confidence in our delivery, you don’t do the day-to-day, but you represent the pinnacle of ownership to those clients for the SEO service.

Head of SEO

Analyst

• Join client discovery calls to understand business needs and operational workflows
• Contribute to solutioning workshops and recommend POS configurations and apps
• Configure Shopify POS channels and support migrations from legacy systems
• Assist with client training preparation, ensuring their teams are ready to use the new system
• Leverage your experience to provide proactive troubleshooting support during and after implementation
• Document workflows, configurations, and client requirements for internal reference
• Escalate complex operational or configuration issues to senior team members

CRO Strategist

Head of SEO

POS Implementation Analyst