Head of Brand Marketing

Visualsoft Ltd

Head of Brand Marketing leading Visualsoft’s brand strategy across events and digital engagement. Driving brand awareness and pipeline growth in the eCommerce landscape.

Posted 6/1/2026full-timeStockton-on-Tees • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Lead our Brand Team in shaping and delivering Visualsoft’s brand and go-to-market strategy
Focus on events, digital engagement, and the Shopify ecosystem
Define and thread Visualsoft’s Unified Retail narrative across all touchpoints
Bring together the story of connected commerce across ecommerce, POS, retail operations, and customer experience
Develop impactful campaigns, manage a busy events calendar, and deliver compelling brand storytelling
Act as the guardian of the Visualsoft brand, owning internal brand guidelines
Oversee branded assets used across the business
Align and amplify Visualsoft’s Unified Retail go-to-market strategy
Own and deliver Visualsoft’s end-to-end events strategy
Manage logistics, suppliers, budgets, and onsite coordination for events
Support and oversee digital marketing activity across multiple channels
Manage the brand marketing and events budget with strong attention to detail
Build strong relationships within the Shopify and broader eCommerce ecosystem

Requirements

What you’ll need

Experience in a marketing leadership role (Head of Marketing, Senior Marketing Manager, or equivalent)
Strong background in events marketing and/or experiential marketing
Experience in eCommerce, SaaS or agency environments
Exposure to B2B marketing in a digital or tech-led business
Proven ability to manage multiple campaigns and events simultaneously
Strong understanding of digital marketing channels (PPC, SEO, email, social, content)
Experience managing budgets and reporting on performance
Experience leading or mentoring a team
Comfortable operating in a fast-paced, hands-on environment
Experience within Shopify ecosystem
Experience delivering large-scale industry events, webinars, or conferences
Familiarity with marketing tools such as HubSpot, GA4, CRM platforms, and automation tools

Benefits

Comp & perks

Competitive basic salary with great progression options
Unlimited paid holidays - yes, that's not a typo!
Hybrid working
Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us!
Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources
Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
A high-performance MacBook
VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
Free daily breakfast, fruit, hot and cold drinks and protein shakes
Weekly free brunch and lunch
Friday afternoon drinks to wind down for the weekend
Pension scheme to help you save for the future
Cycle to work scheme
EV Car scheme
Discounts across our brands
Regular team social events
Training & development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

events marketingexperiential marketingdigital marketingPPCSEOemail marketingsocial media marketingcontent marketingbudget managementcampaign management

Soft Skills

leadershiprelationship buildingattention to detailmentoringorganizational skillscommunication skillsadaptabilitystrategic thinkingproject managementcollaboration