Director of Marketing
Visit.org
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $120,000 - $130,000 per year
Job Level
About the role
- Partner with the CEO and executive leadership to define and own the company’s global go-to-market and growth strategy, including long-term roadmap and resourcing decisions.
- Own executive-level revenue and pipeline targets, setting strategy and accountability for demand generation outcomes across marketing channels.
- Serve as the executive owner of cross-functional alignment across marketing, product, sales, and customer success, resolving priority and resourcing tradeoffs.
- Design and oversee the marketing operating model, including prioritization frameworks, resourcing strategy, and performance management for the marketing function.
- Set and approve external communications strategy and brand positioning, including executive-level oversight of PR, messaging, and reputation management.
- Own marketing org design, hiring strategy, and budget authority, including final decision-making on spend, vendors, and ROI measurement.
- Own product marketing efforts within existing customers to increase usage and create expansion opportunities
- Ensure high-quality execution of PR and communications through oversight and review.
- Make data-driven decisions, establish metrics approach to brand-building strategies, manage the marketing budget, and track ROI on projects
Requirements
- 8+ years of marketing leadership spanning content, product marketing, brand management, and analytics on both agency and brand sides
- 5+ years of experience working in B2B SaaS
- Experience scaling marketing functions across growth stages
- Significant experience in growth marketing, specifically, including go-to-market strategies, utilization of digital and social channels to increase brand awareness, and focus on lead generation and building healthy sales pipelines
- Experience presenting strategy and performance to executive teams or boards
- Experience at a rapidly growing startup company, with “roll up your sleeves” mentality, an understanding of ambiguity, and ability to shift priorities as needed
- High attention to detail, even under urgent or high-pressure circumstances
- Experience working in a fast-paced startup environment
- Passion for our mission and the desire to make an impact in the world through technology
Benefits
- Health, Dental, Vision
- Unlimited PTO + Holiday + Birthday off!
- Unlimited Social Impact Time Off (SITO)!
- Competitive salary
- Mission-aligned company events/volunteering
- Inclusive, exciting start-up culture
- Accelerated career & personal growth
- Culture Club and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategydemand generationmarketing operating modelperformance managementproduct marketingbrand managementanalyticslead generationROI measurementdigital marketing
Soft Skills
leadershipcross-functional alignmentdata-driven decision makinghigh attention to detailadaptabilitycommunicationstrategic thinkingproblem-solvingcollaborationexecutive presentation