Tech Stack
AEMAWSBigQueryCloudGoogle Cloud PlatformJavaScriptLaravelReactSQLWordPress
About the role
- Design and implement custom event tracking to capture key user interactions using GA4’s event-based model.
- Configure GA4 properties for event collection and integrate with Google BigQuery; analyze GTM-collected data and troubleshoot tracking issues.
- Architect and maintain robust data layers and deploy/manage tracking tags (GA4, marketing pixels) via Google Tag Manager.
- Write custom JavaScript for advanced triggers and complex tracking scenarios; use GTM workspaces and environments for version control.
- Integrate CMP logic and implement Google Consent Mode; ensure tracking complies with GDPR, CCPA, and related regulations.
- Build and maintain internal Looker Studio dashboards; validate data accuracy and collaborate with stakeholders on insights and KPIs.
- Use GitHub for version control and implement/manage tracking code across frameworks (Laravel, WordPress, React); debug HTML/CSS/JavaScript for tracking-related changes.
- Maintain clear documentation for GTM/GA4 setups, data layers, and workflows; oversee GTM projects from requirements to implementation and QA.
- Collaborate with the US-based customer during working hours 9 AM - 5 PM EST, Mon-Fri.
Requirements
- Google Analytics 4 certification with 1+ years managing end-to-end GA4 projects.
- 1-2 years GTM experience, including architecting tagging strategies and delivering measurable results.
- 1-2 years of GitHub experience with strong version control and deployment skills.
- Experience with Google BigQuery and GA4 data schema.
- 1+ years of SQL experience; BigQuery optimization a plus.
- 1+ years of JavaScript experience, especially with data Layer and OOP principles.
- Experience with Google Cloud analytics products (Dataform, Cloud SQL Server, Cloud Orchestrator) (competitive advantage).
- Familiarity with Segment for managing sources and destinations (competitive advantage).
- Experience with AWS or Google Cloud Platform environments (competitive advantage).
- Adobe Experience Manager tools: Adobe Analytics, Customer Journey Analytics, Adobe Real-Time CDP (competitive advantage).