Manage digital marketing execution, including local SEO coordination and conversion rate optimization across websites and landing pages.
Oversee Google Local Services Ads (LSAs), website tracking, call tracking, lead attribution, and performance reporting.
Own GoHighLevel execution, including funnels, landing pages, forms, calendars, booking workflows, SMS/email automations, pipelines, tagging, and A/B testing.
Optimize instant quote experiences end-to-end, including product descriptions, price book setup, CTAs, booking flows, split testing, and payment collection workflows.
Execute AI-powered lead sourcing and outbound outreach campaigns using email, SMS, and light call coordination.
Coordinate direct mail initiatives, offline marketing materials, and social media content scheduling across key platforms.
Support market expansion by launching new local SEO markets, coordinating go-live campaigns, and documenting repeatable marketing and conversion systems.

Requirements

2–5 years of marketing, growth, or demand generation experience
Proven hands-on experience with GoHighLevel (required)
Experience optimizing funnels, booking systems, or conversion workflows
Comfortable with AI tools, automation, and marketing analytics
Strong communication, organization, and project management skills
Home services or local services experience
Familiarity with LSAs, direct mail, and SMS/email outreach
Experience supporting multi-location or franchise-style growth
Fluent in English and comfortable working U.S. business hours
Quiet home office work environment
A fast and reliable internet connection of at least 10 Mbps with internet backup available
Dependable electricity with power backup available
Computer RAM: At least 12 GB RAM Memory for Windows, 8GB RAM for Mac
Computer Processor: AMD Ryzen 3 2200/i3, Intel 8th gen/i5 and above
Computer Operating System: Windows 11, or macOS (Sequoia, Sonoma, Ventura, and Tahoe)

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketinglocal SEOconversion rate optimizationGoHighLevelA/B testinglead attributionmarketing analyticsfunnel optimizationbooking systemsAI-powered lead sourcing

Soft Skills

communicationorganizationproject management