VIP (Vermont Information Processing)

Product Marketing

• Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions
• Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals
• Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
• Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
• Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning
• Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions
• Partner with demand gen to develop campaign messaging for product-led campaigns
• Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel.
• Write customer newsletters, blogs, white papers, and other lead-gen content as

Associate Product Marketer

Sales Operations Manager

• Own the integrity and quality of sales data in HubSpot, including deals, pipelines, contacts, and activity records
• Build and maintain sales enablement assets, including sequences, email templates, and quote templates
• Fulfill ad-hoc requests from the sales team related to HubSpot workflows, reporting, and process support
• Generate and maintain reports and dashboards related to pipeline health, forecast accuracy, and sales activity
• Identify operational gaps or data issues, propose solutions, and implement improvements with minimal direction
• Maintain a repository of standard sales documents, including contracts and pricing materials
• Support quote creation as needed

Associate Product Marketer

Sales Operations Analyst 3