Associate Product Marketer

VIP (Vermont Information Processing)

Associate Product Marketer managing product messaging and launch strategies at Vermont Information Processing. Collaborating across teams to drive product adoption and revenue growth.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and sales enablement within the B2B SaaS sector, with a strong focus on creating impactful messaging and content that drives customer engagement and conversion. Proficient in leveraging data analytics to inform marketing strategies and improve product launch outcomes.

Highest-signal resume keywords

Product Marketing ExperienceContent Marketing SkillsSales Enablement ExpertiseAnalytical MindsetCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Writing SkillsMessaging DevelopmentWin/Loss AnalysisCompetitive IntelligenceCase Study DevelopmentROI CalculationCampaign MessagingLead-Gen Content CreationData AnalysisWorkflow Automation

Soft Skills

Communication SkillsCollaboration Skills

Tools & Technologies

HubSpotAI Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

B2B SaaSBeverage Alcohol IndustryThree-Tier Distribution

About the role

Key responsibilities & impact

Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions
Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals
Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning
Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions
Partner with demand gen to develop campaign messaging for product-led campaigns
Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel.
Write customer newsletters, blogs, white papers, and other lead-gen content as

Requirements

What you’ll need

Excellent writing and grammar skills
2+ years of full time product marketing, content marketing, or sales enablement experience in B2B SaaS (this does not include college internships)
Strong writing skills with the ability to translate technical features into buyer-facing value
Analytical mindset — comfortable using data to test messaging and measure launch performance
Experience working cross-functionally with product, sales, and marketing teams
Familiarity with the beverage alcohol industry or three-tier distribution a plus
Experience automating workflows and leveraging AI to streamline GTM processes is a major plus. Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred.
Bachelor's degree in marketing, business, communications, or related field

Benefits

Comp & perks

Health Insurance
Vision and Dental Expense Reimbursement
401k Match and Employer Contributions
Life and Disability Insurance
Health Savings and Flexible Spending Accounts
Paid Parental Leave
On-site Child Care Center (VT)
On-site Fitness Center (VT)
On-site Health Clinic (VT)
Discounted Gym Memberships
Combined Time Off and Floating Holidays
Flex and Hybrid Schedules