Vio.com

Marketing

• Architect and implement Vio.com's unified measurement framework for precise budget allocation and marketing optimisation
• Design and implement a unified Multi-Touch Attribution (MTA) and incrementality framework including holdout experiments and geo-based tests
• Implement Marketing Mix Modelling (MMM) approaches to understand channel interactions
• Run systematic experiments to calibrate attribution models and validate measurement accuracy
• Build experimental frameworks that enable continuous testing and learning across marketing channels
• Design frameworks to measure view-through conversions and assisted conversions across the customer journey
• Develop infrastructure to ensure clean, reliable data feeds for attribution analysis
• Develop actionable insights that directly inform budget allocation decisions across the marketing funnel

Marketing Science Lead – Measurement & Attribution