ViiV Healthcare

Global Marketing Director

ViiV Healthcare

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

About the role

  • Collaborate with Global Medical, with other Global functions, with regions, and with Local Markets to support the development of Global Strategies that drive the brand revolution.
  • Lead the delivery of Global marketing campaigns that drive HCPs- belief in unmet needs as well as conviction and motivation that our product can make a difference to people.
  • Lead the delivery of HCPs support tools and enhance the user experience for providers and patients.
  • Lead on our Nurse and MDT approach with customers
  • Lead Global product Cx, AI & Digital Omnichannel to improve user experience throughout our customer journey.
  • Engage and lead Regional and Local Market partners to ensure we are ambitious for our brand, and to drive pull-through of Global strategy and tactics across the ~30 countries where the brand is currently launched.
  • Lead and manage global congress efforts, partnering closely with brand team and matrix partners
  • Lead on external ambassador network and external engagement strategy
  • Monitor performance metrics and use data-driven insights to optimize marketing activities
  • Inspire and mentor a high-performing team, fostering innovation and collaboration, whilst providing them with opportunities to develop, grow and lead along the way.

Requirements

  • Bachelor's degree in a relevant field (e.g., biological sciences, marketing) or relevant work experience.
  • Significant Pharmaceutical marketing experience related to the role.
  • Experience leading teams and fostering a culture of innovation and collaboration.
  • UK ABPI/Global Commercial Signatory status
  • Marketing experience in either specialties; HIV, Hospital Pharma, or Long-Acting Injectables.
  • High personal accountability and integrity combined with the ability and experience to influence at a strategic level and gain the support and commitment of internal and external stakeholders.
  • Cx/ AI & Omnichannel digital savvy
  • Excellent communication, interpersonal influence, and prioritization skills.
Benefits
  • Health insurance
  • Employee benefits offered by GSK

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Pharmaceutical marketingDigital marketingData-driven insightsUser experience (UX)Omnichannel marketingCustomer journey optimizationPerformance metrics monitoringTeam leadershipInnovation fostering
Soft skills
CommunicationInterpersonal influencePrioritizationCollaborationMentoringStrategic influencingAccountabilityIntegrity
Certifications
Bachelor's degreeUK ABPIGlobal Commercial Signatory status