Product Marketing Manager
Vidmob
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $140,000 - $160,000 per year
About the role
- Be the architect of "what we're saying, to whom, and why it matters"— owning the GTM narrative, positioning, and launch execution, and serving as a key enabler and input across pricing, business case development, and broader go-to-market strategy
- Be the voice of the market internally, partnering with Product to sense market opportunities and translating customer insights into GTM strategies that drive revenue
- Pioneer and test new growth motions—researching, building the case, and implementing innovative GTM and product-led growth strategies
- Become the expert on our competitive landscape and partner ecosystem, using deep market intelligence to identify opportunities and shape our strategic direction
- Get close to customers—shadowing calls, mining Gong for insights, and developing an obsessive understanding of buyer pain points and decision-making processes
- Elevate how we tell our story across every customer touchpoint, shifting from product features to outcome-driven narratives that resonate with buyers
- Transform the effectiveness of our GTM team by creating and delivering enablement that teaches them not just what we do, but how to sell it
- Build the content engine that powers our sales motion—whether creating it yourself or directing resources to produce high-impact collateral on an agile timeline
- Drive product adoption and customer stickiness through strategic communications and enablement designed for our Customer Success team
- Create compelling case studies that bring our customer success stories to life and give our sales team the proof points they need to close deals
Requirements
- 5+ years of product marketing experience, with a track record of owning positioning, messaging, and launches end-to-end
- Experience at a Series B or similar-stage company where you've balanced the scrappiness of an early-stage startup with the structure of a growing organization
- Adtech industry experience strongly preferred
- A doer mentality—you're hands-on and don't just set strategy, you execute it
- Excitement for fast-paced growth environments and comfort setting ambitious timelines while remaining flexible when business needs shift
- Confidence to thoughtfully push back on senior leadership when needed
- Exceptional project management and storytelling abilities
- Based in New York with the ability to go into the NYC office as needed
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingpositioningmessaginglaunch executionGTM strategymarket intelligencecase studiescollateral creationstrategic communicationscustomer success enablement
Soft Skills
project managementstorytellinghands-on executionflexibilityconfidencecustomer understandingcollaborationinnovationanalytical thinkingcommunication